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Lauren Block

Professor of Marketing

Lauren G. Block

Lippert Professor of Marketing

Lauren.Block@baruch.cuny.edu
http://baruchmarketing.org/faculty/research-faculty/


Education:

BS SUNY at Albany 1984
MBA Emory University 1988
PhD Columbia University 1993

Areas of Expertise:

Helping Organizations Strategize and Effectively Shape Their Communications in Varied Media, Such as Traditional Advertising and the Internet

Selected Publications:

Madzharov, Adriana, Suresh Ramanathan and Lauren Block (2016), “The Halo Effect of Product Color Lightness on Hedonic Food Consumption,” The Journal of the Association of Consumer Research, 1 (4) 579-591.

Ilyuk, Veronika and Lauren Block (2016), “The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy,” Journal of Consumer Research, 42, 858-78.

Madzharov, Adriana, Lauren Block and Maureen Morrin (2015), “The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior,” Journal of Marketing, 79, 83-96.

Professional Activities:

The Advertising Council Research Committee, 2004 - present.

Committee to improve the social impact of Advertising Council campaigns through effective research.

Associate Editor, Journal of Consumer Research, July 2011 - present.

Associate Editor, Journal of Public Policy and Marketing, 2006-present.

Editorial Board Member, Journal of Consumer Research, 2008-present.

Editorial Board Member, Journal of Public Policy and Marketing, 1998-present.

Awards, Honors, etc.:

Winner of the 2008 Richard Pollay Prize Honoring Intellectual Excellence in Research on Marketing in the Public Interest.

Faculty Scholarship and Creative Achievement Award, 2003, 2005, 2006, 2007.

Marketing Science Institute Competition on "Using Marketing to Serve Society."

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