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Microsoft Digital Marketing Challenge at Baruch
Join your classmates in the 1st Microsoft Digital Marketing Challenge @ Baruch!
Why? So you can gain hands on experience in digital marketing for a Microsoft
product through a team case study challenge. You’ll receive training in digital marketing, tools, as well as technology and be mentored by a digital marketing professional from Microsoft.
Are there prizes? Absolutely! Besides the great resume building experience, the winning teams will be awarded these prizes.
1st Place: Xbox, Zune, Networking Dinner w/Microsoft Team, and adCenter Certification Fee
Runners Up: Zune and adCenter Certification Fee
Who Can Participate? The challenge is open to all current Baruch graduate stu-
dents in teams of 2-5 people.
How do I find out more? Join us at one of our information sessions.
RSVP: mdmc-baruch@live.com.
view flyer http://zicklin.baruch.cuny.edu/about/microsoft_digital_marketing_chanllenge.pdf
If you have questions, please contact us at: mdmc-baruch@live.com
FAQ's
Training Documents
Important Dates and Information
Monday, February 25, 2008
Competition Kickoff Event
12:00 pm or 5:00 pm in VC 14-266
You will learn more about the competition and form teams.
Wednesday, February 27, 2008
Deadline to submit teams.
Submit your teams of 3-5 people during the kickoff event or by 4 PM on 2/27 in the Marketing Office with AK.
Thursday, February 28, 2008
Official start of the challenge.
You should begin meeting with your teams to discuss the case study.
Monday, March 3, 2008*
Digital Advertising Training Session Led by Microsoft Team
6pm - 8pm in VC-14-266
Tuesday, March 4, 2008*
Digital Advertising Training Session Led by Microsoft Team
12 pm- 2 pm in VC-14-266
Thursday, March 6, 2008*
Digital Advertising Training Session Led by Microsoft Team
6 pm - 8pm in VC-14-266
Wednesday, March 12, 2008**
Professor O’Brien Marketing Workshop
6 pm - 8 pm Room TBA
Wednesday, March 19, 2008**
Professor O’Brien Marketing Workshop
6 pm - 8 pm Room TBA
Friday, April 18, 2008
1st Round Presentations and Final Marketing Proposal due.
10am - 1pm in VC –14-280
The first round presentations will be 15 minutes in length with 5 minutes for questions and answers from the judges. You will be required to also submit your final marketing plan proposal at the first round presentations
Friday, May 2, 2008
Final Round Presentations
12 pm - 5 pm in Baruch Newman
Real Estate Institute @ 137 East 22nd St. 2nd Floor, Oak Room
Finalists will present to a Microsoft panel of judges. Judges will deliberate for 20 minutes and winners will be announced.
*At least one member of each team must attend one Digital Advertising Training Session Led by Microsoft. You can choose either 3/3, 3/4 or 3/6.
** At least one member of each team must attend one Professor O’Brien Marketing Workshop. You can choose either 3/12 or 3/19
Training Documents
Rules & Deliverables
- Participants must be current Baruch students in a graduate level program
- Participants must compete as part of a 2-5 member team
- At least one member from each team must attend one of each of the two training sessions
- All team members are required to present in the First and Final Round Presentations
- All teams must submit a Marketing Proposal (max. 5 pages + appendices) along with a copy of the presentation
- Failure to meet the deadlines and requirements will result in the elimination of the entire team
- Professor O’Brien will be available for questions throughout the competition. Please contact her at mdmc-baruch@live.com.