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Zicklin Professor Terrence Martell Speaks With PR Week about 2014 Edition of the CSR-S Monitor

More companies are distributing reports on their CSR activity, but there is little consistency in how they explain their initiatives, according to a study from Baruch College.

NEW YORK: There is little consistency in the quality of CSR reports and how companies approach them, according to a global study from Baruch College released on Tuesday.

Although a growing number of large companies are communicating with the public about their non-financial impacts in annual CSR reports, there is considerable room for improvement, according to the report’s rankings.

"It is not clear to me that the producers of these reports are fully cognizant about the messages they are trying to get out to the audience," said Terrence Martell, professor of finance and economics at Baruch and one of the study’s directors. "They are focusing on what they want to say and giving insufficient attention to what the reader of the report wants to hear."

Baruch College’s Weissman Center for International Business, based in New York, developed the CSR-Sustainability Monitor, an annual study that compares the scope and quality of 614 of the largest global companies’ CSR reports. The latest batch of results are from the January-to-December 2013 time period.

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