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Business Plan Workshop Series
The Business Plan Workshop Series
This three-session workshop series is specifically designed to assist student teams in turning their business concepts into sound, detailed, realistic business plans. Each session covers different ground and generally follows the milestone requirements of the competition.
The series runs on three consecutive Saturdays: November 1, November 8, and November 15, 2008. All sessions begin at 10am, location to be announced.
To sign up for the workshop, send email
To: FieldCenter@baruch.cuny.edu
Subject: b-plan workshop registration. Use this subject line only!
In the body: First name, Last name, Last 4 digits of your ss#.
No other information is needed or desired
Syllabus
Instructor: Robert Foskey, Management Department and the Field Center
Session one
- What is a good concept? - issues of viability, marketability, scalability, fundability
- Purposes of a business plan
- What a business plan should look like
- Sources of equity financing
- Sources of debt financing
- Legal structures
Session two
- Ten essential action steps
- Defining your company
- Identifying your company's initial needs
- Choosing a winning strategy
- Analyzing your market
- Developing a strong marketing campaign
- Building a dynamic sales effort
- Designing your company
- Targeting your funding sources
- Developing your financial data
- Using the RMA data base.
Session three
- Preparation of the financial plan
- Pro forma balance sheets.
- Pro forma income statement.
- Pro forma cash flow statements.
- Pro forma source and use of funds statement
- Break even analysis
- Ratio Analysis