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Micki Eisenman
Dr. Eisenman is a Field Mentor and a Professor in the Management Department at the Zicklin School of Business at Baruch College. She teaches Entrepreneurial Management at the college. Her academic research focuses on understanding the pursuit of fashion in industries that are not typically considered fashion-based, such as personal computers or cellular phones. As such, she is particularly interested in businesses that benefit from generating fashion dynamics, such as fostering novelty, generating and imitating fashion trends, and extending status and identity through product use.
Dr. Eisenman received her BA in English and Communications from the Hebrew University of Jerusalem, Her MBA in Finance and Management from Tulane, and her PhD in Management from Columbia University.
Areas of expertise:
Technology. e-commerce based businesses, marketing, product design & development