Selected Books, Library Databases and Web Sites

The following books, databases, and web sites are available in Newman Library.
Remote access to Newman Library Databases is available for the Baruch College community.

Applegate, Jane.
The entrepreneur's desk reference : authoritative information, ideas, and solutions for your small business. 2003.
Location: Baruch Reference HB 615 .A72 2003 Non Circulating

Conneighton, Cliff
Venture management handbook : an entrepreneur's practical guide to stock, finance and contracts. 2003.
Location: Baruch Stacks: HD62.5 .C55 2003

Davidson, Jeff
101 Internet Marketing tips for your business: increase your profits and stay within your budget.
Location: HF 5415.1265 .D375 2002

Gilbert, Jill.
The entrepreneur's guide to patents, copyrights, trademarks, trade secrets, & licensing /  Jill Gilbert.
NY, Gilbert Press.
KF2980 .G55 2004

Harvard business essentials: entrepreneur's toolkit :  tools and techniques to launch and grow your new business.
 Boston : Harvard Business School Press, c2005.
HD62.5 .H37378 2005

Kawasaki, Guy, 1954
The art of the start :  the time-tested, battle-hardened guide for anyone starting anything /
New York : Portfolio, 2004.
HD62.5 .K38 2004

Lesonsky, Rieva.:
Entrepreneur magazine's ultimate book of franchises :  from the franchise experts at Entrepreneur magazine, Entrepreneur Press, c2004.
HF5429.23 .L47 2004

Shane, Scott Andrew, 1964-:
Finding fertile ground :  identifying extraordinary opportunities for new ventures ,
Wharton School Pub., c2005.
HD62.5 .S528 2005

Suchowski, Amy R. and T. MacFarlane, editors.
Small Business Sourcebook: The Entrepreneur’s Resource, 1999.
This two-volume set provides an industry approach to profiles of small businesses together with important resources on licensing, associations, supply sources, statistical sources, franchise opportunities, software, consultants, trade shows and conventions, and government assistance.
Location: Baruch Reference HD2346.U5S66 1999

Engel, Peter, ed.
The SOHO Desk Reference
Answers to issues facing entrepreneurs.
Location: Baruch Reference HD 2341.S627 1997

The Entrepreneur Magazine Small Business Advisor: The One-Stop Information Source for Starting, Managing, and Growing a Small Business. 1999.
Location: Baruch Reference HD 62.7 .E568 1999

The Kauffman Center’s EntreWorld seeks out and evaluates entrepreneurial resources on the web. Over 1,000 links include resources on starting and growing small business, a searchable database of trade shows, and links to numerous articles of interest. Non-profit organizations are also covered.

Matthews, Jana B.:
Lessons from the edge :  survival skills for starting and growing a company,
Oxford University Press, 2003
HD62.5 .M366 2003

The WSJ’s Startup Journal, and its Center for Entrepreneurs, contains searchable databases of articles, business opportunities, franchise offerings, and businesses for sale. The site is updated every business day.

Entrepreneur's Help Page offers advice and articles covering business (franchising, insurance, extending credit), finance (tips for finding venture capital and obtaining bank loans), and legal matters (taxation, intellectual property, bankruptcy). A checklist for starting a business is included.

EntreBiz.com Resources for entrepreneurs include auctions, business buyer and seller listings, and events. Registration is free.

About Entrepreneurs is a comprehensive site on small business and entrepreneurs.

Greenbiz provides information on integrating environmental responsibility into corporate strategies.

CCH’s business owner's toolkit provides a guidebook to SOHO. Included are suggestions for analyzing the costs of a project, including costs of furnishing, buying or leasing property, etc.

NYPL’s Science, Industry and Business Library ‘s Guide to Starting a Small Business in NYC .

Business Plans

Bplans.com Over 60 plans are available along with templates and wizards and a free calculator to figure start-up costs.

Harmen, William and T. W. Peck, eds.
The Business Plan Handbook. 1996.
This six volume set contains actual business plans of small businesses throughout North America.
Location: Baruch Reference HD62.7 B865

Rogoff, Edward with foreword by Jeff Bezos.
Bankable Business Plans
HD30.28 .R65 2004

Kapron, Jill E.:
BizPlanBuilder express with software
HD30.28 .K3546 2004

Hiebing, Roman G.
How to Write a Successful Marketing plan: a Comprehensive Approach. 1997.
Location: HF 5415.13 .H52 1997

Timmons, Jeffry A.:
Business plans that work :  a guide for small business
New York : McGraw-Hill, c2004.
HD30.28 .T5766 2004

Newman Library’s Electronic Databases

The library’s electronic database collection provides access to

• Full text of articles from hundreds of newspapers, journals and industry sources
• Press releases
• Industry comparisons and ratios

Access to the databases is available on campus through the Library’s Information Resources at http://newman.baruch.cuny.edu/info_resources/default.htm as well as off campus to Baruch students and faculty. Click on Remote Access on the left side of the Information Resources page for information.

Following are some of the special features associated with company and industry information in a selection of databases.

Lexis/Nexis

Local, regional, national and international news, including the New York Times, and company reports and directories are available. Select the Business portion of the database, then a specific industry from the drop down menu for trade and industry publications. Research Patents in its Legal Research files, or search for information on current legal issues in its legal news files.

Business and Company Resource Center provides access to industry reports and rankings, including market share. It includes selected analysts reports offered by Investext; search the database InvestextPlus for a wider range of reports.

Factiva provides full text to hundreds of periodicals and press releases including the Wall Street Journal. .

ABI Inform/Global includes full-text articles from a number of global publications including the Wall Street Journal and numerous business publications. Enter the name of the industry and add (forecast or project? or predict?) to find articles featuring forecasts of specific industries. Business Source Premier, which contains the Harvard Business Review, is similarly useful.

S&P’s NetAdvantage contains a number of different data sources and comparisons on industries and companies including key business ratios and statistics, trends and investment reviews, and industry surveys.

The Commerce Bureau’s Stat/USA is useful for the latest government economic releases as well as international marketing and trade reports.

Info Share provides data on NYC population trends, immigration, and socio-economic indicators at neighborhood, zip code and other area boundaries. The database can be accessed at the library’s Information Resources page.

TableBase and its Business and Industry component, are also useful for industry analysis

Additional databases may be found under other areas in this site.

Finance and Capital Information

Pratt's Guide to Venture Capital Sources. 2002.
Location: Baruch Reference HG 65 .G83

Financing the New Venture: A Complete Guide to Raising Capital from Venture Capitalists, Investment Bankers, Private Investors, and Other Sources. 2000.
Location: HG 4028 .C4 L587 2000

While many general Web sites contain information on financing, the sites listed below deal primarily with that subject.

vFinance.com provides a free list of over 1,600 venture capitalists and a fee-based angel investor search.

Capital Connection explores aspects of finance including loans, venture capital, tutorials, business plan help and banking assistance.

PricewaterhouseCoopers’s Money Tree surveys measure cash for equity investments by venture capital firms and offers tools and techniques in setting up a business and sourcing capital. Surveys report on industry sector, geographical markets, stage of development and type of financing.

“The Credit Process: A Guide for Small Business Owners”, is available from the Federal Reserve Bank of New York, and details what lenders expect to see in business plans.

Check the CUNY+ catalog for books on grants and fund raising.

Patents and Trademarks

US Patent and Trademark Office
Provides search engine to track and view text and images of US patents with information on European and Japenese patents.  

PatentCafe
Information on patents, licensing, digital rights, and other issues.

Search Patents in Lexis Nexis Academic Universe/Legal Research, available through Newman Library’s Information Resources.

Industry Information

Many industry sources classify industries by the older SIC code or the newer NAICS. The NAICS classify over 300 industries found in North America. Using a classification scheme can help to locate companies with comparable lines of business.

• Standard Industrial Classification Manual
  Location: Baruch Reference Desk and reference stacks at
  Ref HF 1042 .A55 1987
  Corresponding Bridge between SIC codes and NAICS
• North American Industry Classification System (NAICS)
  Location: Baruch Reference Desk HF 1042 .N6 1997

The County Business Patterns surveys from the Census Bureau provides localized data on industries, sales, employment and concentration ratios. Check here to find out, for example, how many convenience stores are located within a small geographic area.

The Economic Census from the Census Bureau provides over 650 detailed imdustry reports.

U.S. Industry and Trade Outlook. Annual.
This publication contains statistics and analysis of industry and trade.
Location: Baruch Reference H C 101.U54

Standard & Poor's Industry Surveys
Location: Baruch Reference Desk and Reference Shelves at HC 106.6 .S74
The latest update on each industry is available online through S&P’s NetAdvantage (see library’s Information Resources web page).

Market share reporter, Gale Research
Location: Baruch 2nd Floor Index Table 5B HF 5410 .M35
Available online in Business and Company Resource Center (see library’s Information Resources web page).

Industry Information

Industry Information

Several library databases including ABI/GLOBAL, Business Source Premier, S&P NetAdvantage (industry surveys), Business and Company Resource Center, and Factiva, provide detailed information on industries along with literature on trends and projections for specific products and industries. Investext Plus features analysts’ reports on companies and industries. TableBase and its B&I component are also useful.

Additional industry information is available through the following resources:

Industry Norms and Key Business Ratios. Dun & Bradstreet Corp. Annual.
Location: Baruch Reference HF 5681.R25 I53
14 key business ratios covering all critical areas of business performance - solvency, efficiency, and profitability.

RMA Annual Statement Studies. Robert Morris Associates. Annual.
Location: Baruch Reference HF 5681.BeR6
Sixteen financial ratios for 640 industries at the 4 digit SIC level.

Value Line Investment Survey.
This weekly publication comes in three parts. Use the weekly index, Part I, to identify the page numbers of industry reports. The thirteen Ratings and Reports, Part II, groups companies by industry and provides data for each company covered. Industry information highlights trends and investment advice. One section is updated each week. Stock advice and economic conditions are featured in Part III, Selection and Opinion.
Location: Baruch Reserve 2^nd floor HG 4501 V26
Online through Newman Library’s Information Resources.

Current Industrial Reports
Measures of industrial activity of selected commodities by the government. Includes shipments of industrial and consumer products and parts and materials.

Small business calculators (current ratio, quick ratio, debt to assets ratio, return on assets, gross profit margin and operating profit percentage calculator) are available at http://www.bankrate.com/brm/news/biz/bizcalcs/ratiocalcs.asp

See Conducting Industry Research on the library’s subject page for additional information.

Demographics and Consumer Buying Habits and Attitudes

The U.S. Census Bureau’s Web site publishes a wide variety of data. Local and regional housing and population data from the 2000 Census is now available. Many of the sources appearing below base their data on census information. Be sure to look at the Economic Census and the Country Business Data.

Sourcebook of Zip Code Demographics.
Census population and housing data, income distribution projections, and Market Potential Indexes arranged by zip code.
Location: Baruch Reference HA 203 .S66

The American Marketplace: Demographics and Spending Patterns
A comprehensive look at how much Americans have to spend. Includes discretionary income, spending trends, living arrangements, workforce information. Use sources of data to find additional information.
Location: Baruch Reference HA 203 A635 1997

Mediamark Research
Detailed demographic and marketing segmentations of media audiences across a wide range of products. Also includes readership surveys.
Location: Baruch Reference Index Table 6A HF 5415.3 M43 and online only at computers near the Reference desk.

Sales and Marketing Management (periodical). The annual Survey of Buying Power and Media Markets, located at the Reference Desk, contains projections for county and metropolitan areas as well as surveys of newspapers and television markets. Included is SM&M’s Effective Buying Income and Buying Power Index along with other special features.
Location: Baruch Reference Desk HC106.3S85 1999

Simmon’s Choices+ Inquire about this database at the reference desk.
Over 20,000 households are surveyed. Demographic and psychographic data, including exposure to media, and usage of products and services by brand name can be cross-tabulated.

InfoShare (NYC neighborhood data) See above, under Newman Library’s Electronic Databases

Procurement of products and services

Thomas register
http://www.thomasregister.com/
Find products and resources in North America

Greater New York and New Jersey regional industrial buying guide.
Ref HF 3163 .N7 G73 Index table 5B
(A Thomas regional register)

New York manufacturers directory
Ref HF 5065 .N7 N48 Index table 5B
(Harris Infosource; published in cooperation with Empire State Development)

Black’s guides to office/ industrial leasing
Ref HD 266 .C8 B53

Local, State and Federal Information

Business.gov Legal and Regulatory Information for America's Small Businesses
This site, from the SBA, acts as a gateway not only to basic information and state and local laws and regulations, but also to the more specialized areas of e-commerce and exporting.

New York City’s Business Resources provides advice and forms on starting and growing a small business and selling to city agencies. It contains a business-to-business directory as well as a variety of publications useful in conducting business in NYC.

NewYorkbiz.com, the official web site of the New York City Economic Development Corporation, has information about available incentives such as Digital NYC, which provides information on affordable, pre-wired office space for high-tech businesses, as well as links to government agencies, non-profit organizations, seminars and other resources to help New York businesses grow.

NYPL’s Science, Industry and Business Library (SIBL) has an extensive online guide to starting a new business in NYC.

Information on assistance in starting, relocating, expanding and retaining small businesses in New York State can be found at Empire State Development. See also the new NY Loves Small Business section.

In New Jersey, the NJ Commerce and Economic Growth Commission’s Business Resource Center provides a variety of links to New Jersey business.

The U.S. Small Business Administration provides information on starting and financing small businesses. Its online library reading rooms feature laws, regulations, forms, SOPs, workmen’s compensation, taxes, incorporation, SBDs, and business licenses localized to individual states. A link to “Outside Resources” leads to an additional 3,400 Web sites.

The U. S. Treasury Department includes information on federal policies and practices as well as a comprehensive section on finance as it relates to small business and taxes. Links are provided to pages on starting a new business, employee retirement funds, and tax forms.

The Federal Trade Commission provides a number of resources related to advertising and marketing regulations. Included are links to credit and financial issues and acts such as Truth in Lending, Electronic Transfers, Fair Credit, Environmental Advertising, and other issues dealing with false or deceptive online advertising claims.

Trade Associations

An industry’s associations often provide excellent sources of data. After locating an association, check the library’s catalog under the name of the association to see if Newman Library receives their publications or check the World Wide Web to see if they have a Web site for additional industry information.

Downs, Buck, editor.
National Trade and Professional Associations of the United States. 2004.
Location: Baruch Reference HD 2425.D53 2004
A similar state and regional association directory can be located at Reference HD 2425 .S68.

Access the database Encyclopedia of Associations through the library’s Information Resources.

In addition, databases such as Hoover’s Pro and S&P’s NetAdvantage/ Industry Surveys, and Business and Company Resource Center, provide association links.

Global Perspectives

The Globus portion of the U.S. Dept. of Commerce’s Stat/USA database, available through Newman Library’s Information Resources, provides a number of international market research reports, country commercial guides, trade statistics, and trade leads.

The Euromonitor database provides market information, data and trends on a number of countries. Reports include information about consumer markets, leisure lifestyles, economic indicators and industrial markets.

Country Commercial Guides (CCGs) are also accessible from the Department of Commerce. CCGs, prepared annually by US embassies with the assistance of government agencies, contain analyses of a country’s commercial environment. Included is information on economic trends and outlooks, marketing US Products and Services, regulations and investments.

The International Trade Administration (ITA) in the Department of Commerce provides information on industries and sectors; countries and regions and trade statistics.

Additional country information can be found in the library’s subject guide on countries.

See Conducting Country Research on the library’s subject page for additional information.
Nearby business libraries may provide additional resources:

New York Public Library’s Science, Industry and Business Library (SIBL), located at Madison Avenue and East 34^th Street.
Phone: 212. 592.7000
http://www.nypl.org/research/sibl/index.html

Brooklyn Public Library’s Business Library, located at Cadman Plaza West and 280 Cadman Plaza West at Tillary Street in Brooklyn Heights.
Phone: 718.623.7000
http://www.biz.brooklynpubliclibrary.org/

Additional materials can be found by searching the library’s catalog. A number of books including case studies of entrepreneurs can be found by doing a keyword search using <entrepreneur?>. Search as well under the subject heading <new business enterprises>..

Group study facilities are available in Newman Library on a first come, first served basis, for the Baruch community. Be sure to check the library’s Web site for additional information and hours.

Rev. 8.05 D. DiMartino
Originally compiled with assistance of Prof. R Ormsby,
Information Services Division, Newman Library