What is the Marketing Resource Lab?

The MarkLab is where the academic discipline of marketing merges with professional marketing resources. The lab is a faculty-directed, student-run resource center that supports student learning in the areas of advertising, public relations, marketing, viral marketing and marketing research.

We accomplish our mission by enhancing information literacy by helping students gain practical experience in solving real-world problems with independent study projects, consulting classes and marketing competitions. The Lab prepares marketing undergraduate and graduate students for their careers as a result of strong on-going relationships with business professionals, as well as fellow students and marketing faculty.

Over the years, using the resources of the Lab, our students have enjoyed considerable success in marketing competitions and have won more direct marketing awards than any other school in the country. Student teams have won awards in the Collegiate Echo Competition, a direct marketing competition sponsored by the Direct Marketing Educational Foundation and have also fared well in the National Student Advertising Competition, sponsored by the American Advertising Federation. Baruch won the Regional championships in that competition last year and placed 11th nationally.

The MarkLab, which is located on the 2nd floor of the Newman Library, was recognized for its academic excellence in a discussion during the DMEF Board of Directors meeting during the 2007 Direct Marketing Days of New York event, as a result of Baruch's students' performance.