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The Baruch College Direct Marketing Lab - Epsilon Interactive Lunch and Learn Series II
Advertising: Television vs. Internet. The Ultimate Debate.
| What | Marketing & IB |
|---|---|
| When |
May 01, 2007 from 12:45 pm to 02:15 pm |
| Where | Baruch College, 151 E 25th St (Library Building) room H763 |
| Contact Name | Larisa Estrina |
| Contact Email | dmlab@baruch.cuny.edu |
| Contact Phone | 1(646)312-1530 |
| Attendees | Lee Hoffman, Vice President of Agency Sales - WebMD.com, Michael Kaplan, Vice President & Group Account Director - G2 Direct & Digital, Anthony W. Schneider, President & founder - Peersuasion |
| Download this event to your calendar |
 vCal (Windows, Linux) iCal (Mac OS X) |
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What are some of the main differences advertisers face when advertising on television versus Internet? How has the evolution of advertising on both television and Internet changed to meet varying consumer needs/wants? Both industries are experiencing major technological advances. What are some insights into where the industry is heading?
Come to the Epsilon Interactive Lunch and Learn and find out.
You'll meet:
Lee Hoffman, Vice President of Agency Sales - WebMD.com
The WebMD content staff blends award-winning expertise in medicine, journalism, health communication and content creation to bring you the best health information possible. Hoffman is responsible for overseeing the Agency BioPharma Sales team. In addition, he oversees sales for WebMD the Magazine. Lee has over 10 years of executive level interactive advertising sales and management experience, as well as experience in National Cable and Syndicated Television Sales. http://www.webmd.com/
Michael Kaplan, Vice President & Group Account Director - G2 Direct & Digital
G2 Direct & Digital is a communications agency with a singular focus on ROI optimization and results measurement. With over 20 years of direct marketing experience, Kaplan manages Liberty Mutual Insurance’s affinity customer auto and home acquisition program. Michael has also managed direct marketing programs for Aetna Medicare, 3M, Harrisdirect and Procter & Gamble. http://www.g2directanddigital.com/
Anthony W. Schneider, President & founder - Peersuasion
Peersuasion is a word-of-mouth online marketing company. Anthony has worked in interactive strategy and marketing since 1994. Schneider was the founder of Web Zeit, an Internet strategy firm, and previously worked in management consulting, online marketing and advertising. Anthony has appeared on CNN’s “The Paula Zahn Show,” CNNfn, Fox News, CNN.com and radio stations around the world. He is a frequent speaker at Internet and marketing conferences, and is the author of “Tony Soprano on Management”. http://peersuasion.com/
BRING YOUR RESUME!!! LUNCH WILL BE SERVED
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Registration / More information about this event……