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BEGIN:VEVENT
DTSTART:20091015T123000Z
DTEND:20091015T143000Z
DCREATED:20090917T145554Z
UID:ATEvent-453920469de55248eca3356c5548c2b3
SEQUENCE:0
LAST-MODIFIED:20091008T122722Z
SUMMARY:The Changing Dynamics of Public Relations
DESCRIPTION:On both the corporate and agency side the public relations profession has changed dramatically over the past few years and has been impacted more than most industries by the Internet and other communication tools. Industry leaders will detail how the industry has changed, how it had remained the same and what direction it will take going forward. Speakers will extract from their own experiences and explain what role the Internet has played, how down-sized newspapers have impacted their clients’ goals and objectives and how direct to consumer opportunities have changed the ground rules. They will also explore what qualities and skills sets are necessary for beginners to be successful in the public relations career.\n\n\n\n
LOCATION:Newman Library Building Rm 750
PRIORITY:3
TRANSP:0
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