Park Bench Marketing Group
Housed Within The Baruch College MarkLab
About Park Bench Marketing Group: The group was created at Baruch College in the fall of 2008 as a fully integrated and multidisciplinary in-house marketing consortium comprised of graduate and undergraduate students. It was established to allow both graduate and undergraduate students to work alongside, or under the guidance of business professionals on pro bono projects.]
The group's capabilities include marketing, viral marketing, advertising, corporate branding, web and graphic design and public relations. Park Bench is housed within the Baruch College MarkLab, a faculty-directed (Faculty Director is Professor David Luna), student-run resource center that supports student learning and where the academic discipline of marketing merges with professional marketing resources.
Park Bench is managed by Michael Lissauer, Director of Corporate Partnerships for the MarkLab and an adjunct professor in the Baruch College Zicklin School of Business. From 1990 through the end of 2007, he was executive vice president of marketing and business strategy for Business Wire and as a member of the company’s Board of Directors played a decisive role in the company’s acquisition by Warren Buffett’s Berkshire Hathaway in March, 2006.
About Baruch College: The Zicklin School of Business at Baruch College, part of the CUNY system, is the largest business school in the United States. For nine years Baruch has had the distinction of being the most diverse college in America according to an annual college survey by U.S. News & World Report. The college is 150 years old and was the home of the first, tuition-free institution of higher education in the United States. The students are of high academic caliber and have an extraordinary work ethic. The school offers undergraduate and graduate programs through three acclaimed schools: the Zicklin School of Business, the Weissman School of Arts and Sciences, and the School of Public Affairs.
The Name: Park Bench commemorates the fact that Bernard Baruch did his best thinking in Washington D.C's Lafayette Park and in New York City's Central Park where it was not uncommon to see him discussing government affairs with world leaders while sitting on a park bench. The park bench became his trademark and it was said that his office was a park bench near the White House.
