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Our People
The Lab is run by two Lab Managers under the supervision of a Faculty Director. In addition, the best Marketing students at Baruch work in the Lab as consultants in direct marketing, advertising and marketing research and are available as resource personnel for student projects.
Professor Thomas Kramer
Faculty Director
Click here for Professor Kramer's profile
Larisa Estrina
Lab Manager
Larisa Estrina is currently pursuing her BBA in Marketing with a concentration in Advertising. She began her career in marketing as an Email Marketing Campaign Analyst with Epsilon Interactive. She later moved on to become the Assistant to the former Deputy Director of the Lab, Jorge Miranda, where she utilized her effective communication skills to consult and strategize with clients on various campaigns. She was then appointed Manager of Operations and most recently Lab Manager. Her goal is to establish a Direct and Interactive Marketing presence in Baruch College and create awareness of the possibilities in this growing industry. In addition, she is responsible for assisting clients in creating an effective marketing campaign and guaranteeing that their needs are fulfilled. She also participated in the 2007 Echo Competition where she put together a marketing campaign for Litle & Co.