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Up one levelBaruch College Wins Big in 2006 Echo Awards
NEW YORK—BARUCH graduate teams won both first and second-place awards in the 2006 Leonard J. Raymond Collegiate ECHO Competition organized by the Direct Marketing Educational Foundation (DMEF). The nationwide competition, sponsored this year by the U.S. Postal Service, included more than 120 teams from 20 schools, representing nearly 350 students.
Big Winner in 2005 Direct Marketing Competition
Gold, Silver, Bronze and honorable mention awards went to Baruch College in the nationwide 2005 Direct Marketing Educational Foundation (DMEF) Collegiate ECHO Competition Awards. All three Baruch teams, consisting of four students each, received awards.
CRM: Myths and Realities! Panel discussion
New York , NY — Customer relationship management (CRM) — the ideas, the software, the strategy—are big budget items for many marketers these days. But is CRM an idea that represents all that’s forward thinking in direct marketing? Or, should CRM be “buried, as soon as possible,” as one panelist at the Zicklin School of Business’ recently convened panel, “Customer Relationship Management: Myths & Realities," asserted?
“Relationship” Counseling: Experts Examine Triumphs and Flaws of CRM at Baruch Panel
Though most panelists at the Direct and Interactive Marketing Center’s May 2 discussion “CRM—Myths & Realities” could not come to a consensus on what CRM was, is, or will be, they all agreed that they have seen the future of marketing—and it’s digital.
Echo Winners Announced
The Direct Marketing Educational Foundation (DMEF) today announced the winners of the 2005 DMEF Collegiate ECHO Competition, sponsored by ING DIRECT. The competition was conducted during the Fall 2004 and Spring 2005 semesters and attracted more than 150 entries from undergraduate and graduate colleges nationwide.
Direct Marketing Center Sizzles Among High-Stakes Competition
The Zicklin School of Business Direct Marketing Resource Center opened in early December as a classroom facility and direct marketing laboratory for students studying interactive approaches to promoting products and companies. The investment in this particular area is well deserved. With an extraordinary record in the Direct Marketing Association’s national Collegiate Echo competition over the last five years (no school has more awards in that time), Baruch has strong national standing as a center for direct and interactive marketing studies.
Direct Marketing Resource Center Helps Students Win National Awards
In 2004 the Newman Library partnered with the Zicklin School of Business to open a Direct and Interactive Marketing Resource Center in the Library. The Center provides students with facilities and information resources that one might only find at major direct marketing advertising agencies.
Direct Marketing Center Opens in Newman Library
In the last two years, Baruch College students have won more awards from the Direct Marketing Association than students in any other graduate program in the United States. Since 2002, 38 students in the Zicklin School of Business won gold, silver and bronze trophies plus finalist and honorable mention awards-- 14 in this year alone.