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Direct Marketing Resource Center Helps Students Win National Awards
In 2004 the Newman Library partnered with the Zicklin School of Business to open a Direct and Interactive Marketing Resource Center in the Library. The Center provides students with facilities and information resources that one might only find at major direct marketing advertising agencies.
In addition, instruction from library faculty
helps Marketing students acquire discipline-specific information
literacy skills that will benefit them throughout their careers. The
Center serves as the laboratory in which students develop campaigns
that they enter into the annual ECHO competition sponsored by the Direct Marketing Educational Foundation. In 2005 Baruch College continued its record of success with its best performance to date, winning gold, silver and bronze awards.
Faculty Advisor, Professor Harvey Markovitz, Marketing Department, Zicklin School of Business
Liaison to the Marketing Department, Professor Lisa Ellis, Newman Library
1st Place (Gold and Honorable Mention for Creative Execution)
Marketing Strategy and Media Plan Campaign Name: Mak-ING the Top 100Team Members: Thor Kaslofsky, Fumi Sugo, Tim Brown, Skip Glenn
2nd Place (Silver)
Campaign Name: MY OrangeTeam Members: Meryem Demirtas, Muyin Chiang, Eyal Rabinovitz, and Edward Yanisch
3rd Place (Bronze)
Campaign Name: Orange Savings Account
Team Members: Rebecca Sausner, Brian Bichler, Nicholas Giacopelli, and Quirine Hartong