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Laboratory
The academic and professional business research resources we have available for students are:
PC Research stations for the use of secondary and primary market research, offering:
Research Tools:
- The William and Anita Newman Library
- MRI database
- Simmons Study of Media database
- Target magazine/ Who's mailing what database
- IdeaMap.Net and StyleMap.Net from Moskowitz Jacobs Inc.
DIMRL library:
More than 100 volumes that span the spectrum of direct marketing.
Mac G5 Design stations with:
- Photoshop
- ImageReady
- Illustrator
- Indesign
- Dreamweaver
- Quark Express
- GoLive
Printers:
B&W Inkjet Printer, Color LaserJet Printer, HP Plotter
