Workshops and Seminars
Business Workshops
The Field Center offers free workshops geared to start-up and established businesses. These non credit-bearing workshops are taught by the Field Mentors who are faculty from the Zicklin School of Business. Workshops such as business plan development and starting new ventures are designed to provide a foundation for the entrepreneur. Other courses such as e-commerce and management workshops are designed to improve a business owner’s knowledge and skills in specific areas. Workshops are also offered on such topics as franchising, home-based businesses, financing, sales techniques, record keeping, and low-cost advertising. These workshops are offered throughout the year. To find out more about upcoming workshops please call us at 646 312-4790 or email us at FieldCenter@baruch.cuny.edu
Seminars:
Business Legal Organizational Structures -Reschedule to 2/10/2012
February 10, 2012 - 06:15PMThis workshop will explain to entrepreneurs the various legal ways to structure and protect their businesses, such as sole proprietorships, partnerships, limited liability corporations, and corporations. The advantages and drawbacks of the various business forms will be explored
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Managing Your Company’s Finances
February 15, 2012 - 06:00PMThis seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Basic Principles of Marketing
February 27, 2012 - 06:00PMWorkshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Business Plan Basics
February 29, 2012 - 06:00PMThis seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
STRATEGIC PLANNING FOR SMALL BUSINESSES
March 06, 2012 - 06:00PMThis workshop explores the entire strategic planning process from visioning to action planning. Each participant will have the opportunity to develop a mission statement for their business or refine an existing one in a facilitated environment
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
An Operational View of Cash flows
March 08, 2012 - 06:00PMThis presentation provides a unique look at a company’s cash flows: Businesses’ cash-to-cash cycle are viewed from the perspective of process flow analysis principles. Participants may take-away simple to implement tools which help identify specific problem areas across the many facets of their businesses.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Starting and Running Your LLC: Legal & Tax Considerations
March 12, 2012 - 06:00PMThis workshop will explain to entrepreneurs how to start and run an LLC, including how to file and organize the initial paperwork; and how to handle day-to day legal formalities such as meetings, minutes, consents; and resolutions.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Mastering Your Market Opportunity
March 13, 2012 - 06:00PMThis seminar is describing a model for a marketing opportunity. The session will be structured to provide ample feedback from the instructor and from fellow entrepreneurs. Participants should come away with a clearer understanding of their opportunity that will enhance their ability to communicate it to customers, technical assistance providers, lenders, and investors.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Managing Your Company’s Finances
March 14, 2012 - 06:00PMThis seminar offers practical do-it-yourself methods of managing the finances of start-up companies. Participants will explore simple ways to set up record-keeping systems, develop budgets and generate reports that will help them control costs, improve cash flow and contribute to the ongoing strategic planning for their businesses. Basic techniques and a quick look at QuickBooks will be discussed.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Basic Principles of Marketing
March 19, 2012 - 06:00PMWorkshop attendees will be exposed to the operating principles of the most important activity they must engage in once a business has started. Marketing may be generally defined as the systematic planning, implementation and control of a mix of business activities intended to bring together buyers and sellers for the mutually advantageous exchange or transfer of products. Whether attendees are in the start up or expansion phase of their small business, an effective marketing strategy will ensure that they reach the goals set for the enterprise.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
THE ART OF INNOVATION: DEVELOPING IDEAS AND BUSINESS OPPORTUNITIES
March 27, 2012 - 06:00PMThis seminar focuses on developing ideas that can be converted into opportunities. We demonstrate how a simple “point of pain” can be the start of something big. Also, we discuss how the internet is providing new opportunities for entrepreneurs as well as different customer expectations. There is a discussion of other “macro” changes in the business environment intended to broaden the view of participants. Innovation types are covered: we show that incremental innovation can be a powerful way to grow a business – disruptive innovation is not always required! We then provide a number of frameworks for innovation.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Business Plan Basics
March 28, 2012 - 06:00PMThis seminar introduces the entrepreneur and small business owner to the basic format and concepts expected in a business plan. Participants will learn tips on how to think like a potential investor as well as have a chance to start writing their own plan.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
Managing the Team
March 29, 2012 - 06:00PMOne of the greatest challenges entrepreneurs face is the day-to-day management of human resources. A company is mixture of chang¬ing interplay among all organizational functions, individual aspira¬tions and behaviors of creative, high-energy employees. This seminar emphasizes the importance of learning management skills to become successful entrepreneurs. It introduces participants to issues associated with corporate culture, ethics, and governance.
Field Center, 55 Lexington Avenue, Suite 2-140 NYC 10010
