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ZSB Home » Academic Centers » Zicklin Center for Corporate Integrity » ZCCI In The Media » Green Gamification Takes Root in the Big Apple

Green Gamification Takes Root in the Big Apple covers RZCCI's program Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability.
February 22, 2012
Adam Aston

In my green lexicon, "gamification" gets a special prize: it's among the clunkiest words to enter the sustainability conversation, yet may just have some of the greatest potential to alter the behavior of consumers, employees and households.

Businesses are fast picking up on the promise. Gamification has unique synergy with green behaviors, with a knack for turning virtuous green actions --

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