Green Gamification: Combining Social Media & Game Mechanics to Promote Sustainability
Feb 15, 2012
from 04:00 PM to 06:00 PM
|Where||151 E. 25th St. Room 750 (between Lex. and 3rd Aves.)|
|Contact Name||Matthew LePere|
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Pre-Registration is now open!
Please read below for instructions.
About the Program
At its core, gamification is about motivating action by having fun. It should come as no surprise, then, that new research from Ogilvy Earth suggests games can be a powerful way to foster brand engagement and customer loyalty while driving green behaviors. Innovative companies are “gamifying” their marketing campaigns to fulfill human desires for rewards such as status, goods, achievement and reciprocity. This session features thought-leading social entrepreneurs who will demo and discuss their companies’ game-based marketing techniques that reward green actions by using mobile Apps, website tools and social media.
Coffee and tea will be served.
Moderated by Ashok Kamal (Zicklin MBA '10), Co-Founder & CEO, Bennu
Susan Hunt Stevens, Founder & CEO, Practically Green
Samantha Skey, Chief Revenue Officer, Recyclebank
Dan Vallejo, Co-Founder & CEO, The Mutual
Albe Zakes, Global VP, Media Relations, TerraCycle
For background reading, see the GreenBiz article, The Not-At-All-Distant Future of Green Gamification.
Part of Social Media Week
Pre-registration is required to attend this event. All pre-registration requests must be submitted directly through Social Media Week's website. You must created a Social Media Week account to pre-register. Click here to pre-register now.