Green Consumerism: Behavior or Myth?
Mar 15, 2011
from 06:15 PM to 08:00 PM
|Where||55 Lexington Ave (enter on 24th or 25th street) Room 14-220|
|Contact Name||Matthew LePere|
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About the Program
In a world where greenwashing accusations run rampant and green purchasing seems a fickle, niche trend at best, green products and consumers have continued to evolve for the 21st century. Today, sustainable products and their corporate manufacturers must not only surpass business as usual regulatory requirements, but also perform as well or better than traditional products. Meanwhile, green purchasers, once limited to eco-conscious environmentalists, have broadened to include much wider demographics, especially as Lifestyles of Health and Sustainability (LOHAS) marketing has generated an over $200 billion U.S. industry comprising nearly 70 million consumers. No longer limited to ecolabels and recycled packaging, green marketing strategy must successfully juggle product eco-innovation, brand identity, corporate CSR, and interactive communication in an authentic, transparent, and creative way- a feat that is easier said than done.
Join Baruch College's Robert Zicklin Center for Corporate Integrity and the Sustainability Practice Network’s as our expert panelists explain changing consumer attitudes and behaviors around sustainability, how compelling campaigns frame sustainable products, and the dos and don’ts of green product benchmarking. Hear their predictions for the future of sustainable product development and green marketing and find out whether “green consumption” is myth or reality.
6:00 pm - Registration
6:15 pm - Panel
7:30 pm - Q&A
8:00 pm - Networking
Moderated by JACQUIE OTTMAN, author of the just released book The New Rules of Green Marketing (Berrett-Koehler, February 2011)
WALTER CODDINGTON, Managing Member, optionsforlife
DANIEL KATZ, Environment Program, The Overbrook Foundation
DAVID MALLEN, Deputy Director, National Advertising Division, The Better Business Bureau
The Sustainability Practice Network (SPN) is a New-York-based forum for professionals working with corporate responsibility and sustainability issues to build community based on learning, discussion, information and idea exchange. There are over one thousand members on our list-serve, representing practitioners from industry, academia, government and NGO's. For more information please visit: www.sustainabilitypractice.net.
Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:
- Complete and submit the online registration form
- Call us at 646-312-3231
or E-mail us at firstname.lastname@example.org