Green TV: Driving Ratings and Profits

About the Program

Join us for an interview session with Beth Colleton of NBC Universal. Ms. Colleton has been Vice President of "Green Is Universal" (GIU), NBC Universal’s Green Initiative, since June 2008. She is responsible for managing the day-to-day business of GIU, including the coordination of "Green" programming and activities throughout all NBCU divisions for NBC Universal’s "Green Weeks" as well as all ongoing content and community initiatives.

Colleton is also responsible for GIU’s strategic interface with Sales, Marketing, Research and Communications. In addition, she oversees NBC Universal’s ongoing effort to reduce its greenhouse gas emissions, by implementing more energy efficient practices within the company, across its operations and facilities.

This will be an engaging interview session and a must see for anyone interested in marketing a large organization in the ever-growing green space. Come learn from an exceptional practitioner who has helped create incredible brand recognition in this emerging category while holding a dominant position over the competition.

Dress is BUSINESS ATTIRE.

A light lunch will be served.

Co-Sponsors

The Sustainable Business Club - Baruch’s Net Impact Chapter (SBC) is the student organization dedicated to issues such as corporate social responsibility, social entrepreneurship, green marketing, socially responsible investing, and renewable energy. The SBC’s mission is to empower a diverse community of leaders who use business to make a positive social, environmental, and economic impact on the world. Visit SBC's homepage to learn more.

Zicklin Graduate Marketing Club - is a forum for the discussion of current marketing issues with students, faculty and alumni and a membership network to facilitate in the internship and job search process, to bring marketing professionals to campus for speaking arrangements, and to identify ways to serve the local community. Visit ZGMC's website to learn more.

Zicklin Media and Entertainment Association - brings together business students with an avid interest in the Media and Entertainment industries. Our mission is to provide a forum where students can learn about and focus on industry trends in order to keep our members apprised of the important changes in the field. Activities include guest speakers, industry events, career development and real world projects.

Zicklin Women in Business - is a graduate student club that seeks to empower women in Zicklin's business programs with knowledge and strategies that will help them deal with the challenges they face in the business world. The club plans to present a variety of events for students, executives, and alumni.

Registration

Complimentary pre-registration is required to attend this program. Register online, by phone or e-mail:

1. Complete and submit the below registration form.
2. Call us at 646-312-3231

3. E-mail us at matthew.lepere@baruch.cuny.edu