Baruch College Zicklin School of Business logo Zicklin Logo
Personal tools

Marios Koufaris

Professor of Information Systems

Professor of Information SystemsMarios Koufaris

Chair of the Paul H. Chook Department of Information Systems and Statistics
(646) 312-3373
pdfCurriculum Vitae


BSc Wharton School, University of Pennsylvania Economics 1994
BA College of Arts and Sciences, University of Pennsylvania Psychology 1994
PhD Stern School of Business, New York University Information Systems 2000

Areas of Expertise:

e-Business Strategy, Online Consumer Behavior, Technology-Based Entrepreneurship, Information Technology Strategy, Technology User Behavior Research

Selected Publications:

Mamonov, S., Koufaris, M., & Benbunan-Fich, R. (2017). The Role of User Psychological Contracts in the Sustainability of Social Networks. Communications of the AIS, 40(10), 218-248.

Chen, C.-W. and Koufaris, M (2015). The Impact of Decision Support System Features on User Overconfidence and Risky Behavior. European Journal of Information Systems, 24(6), 607-623

Mamonov, S., Koufaris, M. (2014). The Impact of Perceived Privacy Breach on Smartphone User Attitudes and Intention to Terminate the Relationship with the Mobile Carrier. Communications of the AIS, Vol. 34, Article 60, Available at:

Benbunan-Fich, R., Koufaris, M. (2013). Public Contributions to Private-Collective Systems: The Case of Social Bookmarking. Internet Research, 23(2), 183-203.

Benlian, A., Koufaris, M., Hess, T. (2012). Service Quality in Software-As-A-Service: Developing the SaaS-QUAL Measure and Examining its Role in Usage Continuance. Journal of Management Information Systems, Vol. 28, No. 3, pp. 85-126.

Arakji, R., R. Benbunan-Fich, and M. Koufaris, “Understanding the Motivations Behind User Participation in Tagging Sites,” Decision Support Systems, (2009), Vol. 47, No. 3, pp. 245-253.

Kamis, A., M. Koufaris, and T. Stern, “Using an attribute-based DSS for user-customized products online: An experimental investigation,” MIS Quarterly, (2008), Vol. 32, No. 1, pp. 159-177.

Koufaris, M. and W. Hampton-Sosa, “The Development of Initial Trust in an Online Company by New Customers.” Information & Management, (2004), Vol. 41, No. 3, pp. 377-397

Koufaris, M., “Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior,” Information Systems Research, (2002), Vol. 13, No. 2, pp. 205-223

Academic Activities:

Co-Chair, Social Computing Track, Americas Conference on Information Systems (AMCIS) (2014-Present)

European Journal of Information Systems (EJIS), Senior Associate Editor. (2006 - 2013)

Minitrack on Electronic Marketing, Hawaii International Conference on System Sciences, Co-Chair, Hawaii. (January 2000 - January 2011)

6th Mediterranean Conference on Information Systems, Track Chair - Human Behavior and IT, Cyprus. (September 2011)

cuny Logo cuny Logo
Baruch College/CUNY | Zicklin School Of Business | 646-312-1000 | Copyright © 2014
One Bernard Baruch Way, New York, NY 10010 ( 55 Lexington Avenue at East 24th Street, NYC )

FAQ | News | Events Listing | About This Website | Text Only