Sustainable Business

“Sustainable business” is an umbrella term that encompasses the areas of environmental/social/governance (ESG) issues, green business/green enterprise, social entrepreneurship, and community enterprise development. What these areas share in common is an emphasis on the responsibilities of business people to their local communities and to the global community – doing well and doing good – and on the mutuality of business and society.

This major is conceptually anchored in strategy, with the understanding that sustainable ventures require a strategic mindset with respect to the integration of environmental, social and governance issues. Whether one is managing a small business with the intent of offering a sustainable good or service, or one is managing a large transnational corporation seeking to implement sustainable practices throughout the firm, strategy is at the core of the approach to sustainable business.