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Marketing and International Business

About the field

Marketing is at the heart of business. Marketers find customers’ needs, develop strategies to meet those needs with products or services--including distribution and pricing, and communicate with customers. In addition, marketers must learn to operate in an international context, as cross-national differences can impact the success of business strategies.

Our department offers a variety of programs in Marketing and International Business. Our Digital Marketing graduate and undergraduate programs, for example, provide the ideal mix of left- and right-brain skills that prepare students to make informed, data-driven business decisions.

See our Master programs microsite for a description of graduate offerings in Marketing and International Business, career services, and alumni network.


Baruch’s Business School is ranked in the Top-Three in the NY metro area, and we offer the best value of that set.1

Whether you want to move to the next level in your current career, make a career change, or just need to get started in the business world, we have the right program for you.

Learn. Achieve. Advance.

David Luna, PhD

Professor and Chair


1 Forbes “The Best Business Schools

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