Marketing and International Business
The objective of the marketing function is to help the organization acquire customers and create value for them. Without customers to serve, the firm would have no revenues and no reason to exist. In a very real sense, therefore, marketing is the basis for the firm’s existence. And increasingly, that basis is global, and knowledge of international business practices and strategies is a prerequisite for success in the corporate world.
If you want to learn about marketing and international business, you’ll have a lot of company at Baruch; nearly 450 students graduate as marketing or international business majors each year. You’ll be taught by some of the best faculty in the field; our department has been rated among the top 12% in the world in terms of academic publications in the top marketing journals. And you’ll have plenty of career options; nearly 200 companies come to campus to recruit our majors.
Feel free to explore this website to get a better idea of who we are and what the field of marketing is about.
If you have any comments or suggestions about the website, please email me at MktIB@baruch.cuny.edu.
Professor Charles Gengler, Ph.D.