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Student Events
BUSINESS OF CREATIVE
Thursday, November 15, 2007
Presentation: 6:00 PM
Newman Conference Center (Baruch
College)
151 E 25th Street, 7th Floor, Room 750
Free to the public. RSVP here.
Award-winning ads all have one thing in common: they are creative. But do they
sell? Creativity is arguably the sole international language of advertising. The One Show, the
leading creative advertising awards show, has built its reputation on recognizing
brilliant ideas.
Mary Warlick, Chief Executive Officer, will present
Pencil-winning ads from around the globe and will discuss why they won, what
makes them creative, and how it is good for business.
This event is co-hosted by the Weissman
Center for International
Business, the Marketing and International Business Department and The One Club in cooperation with Baruch International Business
Alumni.
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A Direct and Interactive Marketing Lunch and Learn
Time: 12:45pm - 2:00pm
Place: Library Building room 763
Discover the newest trends in Digital Marketing, Search Engine, Mobile Media, and Social Marketing. Meet the experts that can help:
Chris McCarthy, Director of Strategy, Technology, and Business Operations of Markinekt
Adam Lavelle, Chief Strategy Officer of iCrossing.