Personal tools

Full-time Faculty Bio

Full-Time Faculty in the Department of Marketing and International Business

Kapil Bawa (Ph.D., Columbia University) is Professor of Marketing. His research and teaching interests are in the areas of consumer surveys, market research, sales promotions and brand switching.

Lauren Block (Ph.D., Columbia University) is Professor of Marketing. Her teaching and research expertise are in areas of consumer behavior and information processing, with a particular focus on health persuasion, risk assessment and public policy.

Mike Chen-Ho Chao (Ph.D., Saint Louis University) is Assistant Professor of Marketing and International Business. His research and teaching interests center on the internationalization / regionalization of multinational enterprises, standardization versus localization of MNEs’ websites, consumers and MNEs from greater China, and country-of-origin effects in international marketing.

Eleonora Curlo (Ph.D., University of Maryland) is Associate Professor of Marketing. Her research and teaching interests are in the areas of consumer behavior, advertising, decision making, business ethics, and marketing research.

Nermin Eyuboglu (Ph.D., University of North Carolina – Chapel Hill) is Professor of Marketing. Her research and teaching interests focus on marketing channel design and management, building long-lasting buyer-seller relationships, negotiations in the supply-chain, and survey research.

Charles Gengler (Ph.D., University of Texas - Dallas) is Chairman and Professor of Marketing. His research and teaching interests center on positioning strategies, advertising campaign strategies, motivation research, interviewing strategies and associated analysis, charitable giving, and sales training development.

Stephen Gould (Ph.D., The Graduate Center of the City University of New York) is Professor of Marketing. His research and teaching interests center on consumer behavior and financial decision making, integrated marketing communications, healthcare marketing, culture and international business, Internet marketing, and business ethics.

Andreas F. Grein (Ph.D., New York University) is Associate Professor of Marketing and International Business. His teaching and research interests focus on marketing strategy and international business, including strategies in the global automobile industry, country economic development, global communications strategies, and multinational firms’ ethics / corporate social responsibility.

Mahima Hada is Assistant Professor of Marketing. She has a Ph.D. from Pennsylvania State University. Her research and teaching interests focus on marketing strategy, referrals, business-to-business marketing, and applying models to solve firm policy issues related to marketing.

J. William Heath (MBA, New York University) is Lecturer of Marketing. He has over 30 years of experience in marketing, advertising, branding and consulting, and has held senior positions in three major worldwide advertising communications networks. He is also a marketing consultant to corporations and non-profit organizations. He teaches marketing strategy and advertising.

Myung-Soo Lee (Ph.D., SUNY at Buffalo) is Professor of Marketing. His research interests are in the field of consumer information search, attitude toward advertising, and interface between marketing and entrepreneurship. His teaching interests include marketing management and marketing strategy.

J. David Lichtenthal (Ph.D., Pennsylvania State University) is Professor of Marketing with research and teaching interests centering on business-to-business marketing including business buyer behavior, internet integration into business marketing tactics and, industrial sales force management issues. He is the Editor-in-Chief of the Journal of Business-to-Business Marketing and the founding editor of the book series Foundations in Business Marketing.

David Luna (Ph.D., University of Wisconsin-Milwaukee) is Professor of Marketing. His research investigates consumers' psychological processes and how marketers can design communications to fit those processes. He studies the Hispanic market and the best use of language in multiple marketing contexts, such as advertising and the web.

Pragya Mathur (Ph.D., New York University) is Assistant Professor of Marketing and International Business. Her research and teaching focuses on consumer information processing related to individual differences, source effects, and brand activities.

Lilach Nachum (Ph.D., Copenhagen Business School) is Professor of International Business. Her research and teaching interests focus on the theory of the Multinational Enterprise and the strategic and policy implications of international business activities.

Barry N. Rosen (Ph.D., State University of New York at Buffalo) is Associate Professor of Marketing. His research and teaching interests are in the areas of marketing management, international marketing, small business management, and forest products markets.

S. Sajeesh (Ph.D., University of Pennsylvania) is Assistant Professor of Marketing. His research interests are in the areas of competitive marketing strategy, game theoretic models in marketing and pricing. His teaching interests include marketing management, marketing research and pricing.

Rajeev Sawant is Assistant Professor of International Business. He has a Ph.D. from The Fletcher School, Tufts University. His research and teaching interests focus on multinational enterprises, emerging markets, political risk, and managing infrastructure investments.

Steven Schnaars (Ph.D., The Graduate Center of the City University of New York) is Professor of Marketing. His research focuses on the evolution and prediction of new technological products. He is the author of three books and dozens of articles.

Sankar Sen (Ph.D., University of Pennsylvania) is Professor of Marketing. His research and teaching focus on consumer decision making, particularly in the domain of corporate social responsibility.

Hirokazu Takada (Ph.D., Purdue University) is Professor of Marketing. His research and teaching interests concentrate on diffusion of new products, international marketing research, advertising research, and econometric and time series analysis of marketing decision making.

Gloria P. Thomas (Ph.D., Temple University) is Professor of Marketing. Her research and teaching interests include marketing strategy, financial services marketing, and marketing history and theory.

Yoshihiro Tsurumi (DBA, Harvard University) is Professor of International Business. His research and teaching interests focus on international business strategy, international trade and investment, international transfer of technology, and comparisons of U.S. – Japanese economic, industrial, and corporate structures.

Ana Valenzuela (Ph.D., University of Madrid) is Associate Professor of Marketing. Her research and teaching interests center on cross-cultural consumer behavior, negotiations, and biases in behavioral decision-making.

Cliff Wymbs (Ph.D., Rutgers University) is Associate Professor of Marketing and International Business. His research and teaching interests focus on locational aspects of international business, strategic alliances formation, how the Internet is changing institutional and marketing parameters, and the role of women in SMEs.

Lilia Ziamou (Ph.D., University of Rhode Island) is Associate Professor of Marketing. Her research and teaching interests are in the areas of innovation and design, creativity, new product adoption, and technology marketing.

cuny-logo.gif
Baruch College/CUNY | Zicklin School Of Business | 646-312-1000 | Copyright © 2011
One Bernard Baruch Way, New York, NY 10010 ( 55 Lexington Avenue at East 24th Street, NYC )

FAQ | News | Events Listing | Administrators Login | About This Website | AACSB Accredited