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Department Of Marketing and International Business
 
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Part-time Faculty

Susan M. Ascher is a native New Yorker and graduated The Bronx High School of Science. She received her B.S. from Stern College, where she majored in chemistry and earned her masters at Columbia University.

When the U.S. government passed laws allowing the medical industry to advertise directly to the consumer, she founded her Health Care Marketing Agency.  she, and her specialty agency were featured in the advertising column of the New York Times.

For the past nine years, she has been an adjunct at Baruch and in 2005, was inducted into the Golden Key Honour Society. During the summer, she volunteer in the Baruch College Career Development Center.

Dorian Benkoil has more than 20 years experience in the media business, more than a decade of that in digital media. He is founder, SVP and senior consultant at Teeming Media, a New York based strategic digital media business and editorial consultancy focused on helping content meet specific business objectives.

As editorial director for mediabistro.com, he created strategies that led to explosive growth in industry blogs, memberships, email newsletters, video and paid content. At mediabistro.com, ABCNews.com, Fairchild Publications, CNET.com and elsewhere, he led teams that created multiple new content and revenue streams across platforms, attracting and retaining millions of users.

Dorian is an award-winning journalist who has been a reporter, editor and foreign correspondent for ABC News,Newsweek, and the Associated Press and who is an expert commentator on media with a regular column for Jack Myers Media Business Report. Dorian is an MBA graduate of Baruch College's Zicklin School of Business, a former Fulbright Fellow in Japan (where he learned to speak Japanese) and a graduate of Stanford University.

Patti Devine, managing director of the consulting firm Devine & Company, has more than 17 years' experience in solving the marketing challenges of companies large and small. Her firm specializes in customer retention, strategic partnerships, and marketing project management.  Ms. Devine holds an MBA from Fordham University Graduate School of Business and a BS in Business Administration from Bryant College in Smithfield, RI.

Daniel Gagliardi received his MBA from Pace University in Professional Management and an Advanced Professional Certificate in Marketing Management from New York University.  He has been teaching at Baruch since 2001 and has taught various courses including Business 1000 Honors and Marketing 3000 Honors.   He has worked for prestigious companies such as Clairol and Revlon where he was Managing Director of Color Cosmetics.  He is able to draw on those experiences while in the classroom to provide real-world examples and practical suggestions for implementing the conceptual content of the courses.

Edward Goldberg is President of Annisa Group, which specializes in trade and debt financing for Russian and Eastern European companies. He represented the US State Department at the Conference on International Relations and Problems of Globalization in St. Petersburg, Russia where he delivered the opening address. He was a member of Senator Kerry’s Russia and CIS policy team for the 2004 Election. He has written on such subjects as US-European and US-Russian relations, Globalization, the U.S. Dollar policy, and investment policy.

He has lectured at the European Union Studies Center, The Graduate Center, The City University of New York on US-Russian relationships and on International business and Trade at the Lubin Graduate School of Business, Pace University. Mr. Goldberg has also testified before the United States Senate on International Trade matters.

Kevin Horne is currently an independent marketing strategist.  He works directly with clients as well as through partnerships with New York City-based marketing firms such as Saatchi & Saatchi, R/GA, Doremus and i33 to help clients develop effective marketing programs.   Recent clients include IBM, Ameriprise, Computer Associates, Johnson & Johnson, and Corbis.  From 1999 until spring of 2006, Kevin was the Executive Director of the Marketing Strategy group within OgilvyOne's Consulting division.  He has a B.S. in Engineering from Rensselaer and an MBA from NYU.

Robert P. Imbriani has been in the international/domestic transportation and logistics field for over four decades.  He has held various executive positions with major U.S. Customs brokers/freight forwarders.  He is currently Vice President, International Operations for Associated Global Systems. Mr. Imbriani is a well-known speaker and educator in the areas of transportation, logistic solutions, customs brokerage, trade development and financial services.  He is an adjunct professor in these areas at Baruch College in New York.

Mr. Imbriani is a recognized authority in the international logistics field having provided "expert" testimony in numerous court actions.  He is a regular contributor to major trade publications such as Air Cargo Magazine, The Journal of Commerce, World Trade Magazine, IOMA’s Report on Managing Exports and Imports, The Shipping Digest and others.

Gerald Jankowitz has been teaching Marketing and other business courses at Baruch College since 1999.  In addition, since 1993, Mr. Jankowitz has taught more than 30 different business courses at four other colleges in the area.

In regard to his business experience, for the past 25 years, Mr. Jankowitz has been President of Market Monitor, Inc., a nationwide consulting and market research company whose clients include AT&T, IBM, DuPont, and Con Edison.  Prior to starting his own company, Mr. Jankowitz held senior executive positions at Macy’s and Bond Stores.  Mr. Jankowitz received his MBA Degree from Baruch College.

Jeff Katz has over 15 years of experience in international trade ranging from Logistics to Government Compliance to Finance. Jeff teaches operational knowledge, strategic planning and best practices to entrepreneurs and students interested in international business and marketing. As a Phi Beta Kappa graduate of Queens College, Jeff understands the diverse needs and the work/school/ life balance which each student in our CUNY system manages.”

Kate English Mankoff is currently a Marketing Director with Hearst Integrated Media, the corporate sales and marketing unit of Hearst Magazines.  In her role she manages the development and execution of cross-platform, custom marketing programs for leading companies such as Unilever, General Motors, and Kohl’s among others.  Mankoff pulls from these experiences to provide students with current, real-world examples that illustrate the implementation of classroom concepts in the marketplace.

Verina Mathis-Crawford began her career, as a marketing professional; during her 35 years with IBM she held many sales and marketing management positions. She retired from IBM in March 2004. Currently Mrs. Mathis-Crawford is a Professor of Marketing/Executive MBA Program at St. Joseph’s College, Brooklyn Campus and a Professor at Baruch College, Department of Marketing, and Professor at Hampton University’s, College of Continuing Education teaching online marketing courses. She also provides I/T professional services to IBM Business Partners.

Mrs. Mathis-Crawford attended Florida A&M University and graduated with honors with a Bachelor of Science Degree. She continued her education at Pace University earning a Master of Business Administration (MBA) in Marketing Management.

Anthony Pantaleon is a graduate of Baruch College with an MBA in International Business. He has over thirty years experience in international business and has operated his own consultancy firm for the last fourteen years. He has been teaching various courses in business for over twenty-two years.

James W. Prendergast has been in the Direct Marketing industry for over 53 years. He headed up his own agency with in the US and Canada. He has been teaching Direct Marketing at Baruch since 1997. A BS graduate of Fordham University and a MS from Columbia.

Herbert Satzman has been teaching advertising copywriting at Baruch since 2001. He is also a free-lance advertising, sales promotion, direct marketing and public relations copywriter handling major clients in the U.S. and Japan. Previously, he held senior creative jobs at top New York ad agencies including Young & Rubicam, BBDO and Foote Cone & Belding.


Mary Robin Whitney founded and presides over the marketing consultancy, ROBIN WHITNEY INK, established in 1995 and specializing in IMC. CUNY teaching experience spans service to the Marketing Department at the Zicklin School of Business/Baruch College, English at the John Jay College of Criminal Justice, Economics at the Graduate School of City College, and Tourism at BMCC. Areas of research interest and business activity include political marketing, tourism, food and wine, and brand equity. A graduate of Rutgers College (BA, French/Economics/Womens Studies) and NYUs Institute of French Studies (MA/ABD), she resides in Hoboken and Wanamassa, NJ.

 

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