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Part-time Faculty Bio

Part-time Faculty

Susan M. Ascher is a native New Yorker and graduated from The Bronx High School of Science. She received her B.S. from Stern College, where she majored in chemistry and earned her masters at Columbia University. When the U.S. government passed laws allowing the medical industry to advertise directly to the consumer, she founded her Health Care Marketing Agency. She and her specialty agency were featured in the advertising column of the New York Times. For the past nine years, she has been an adjunct at Baruch and in 2005, was inducted into the Golden Key Honour Society. During the summer, she volunteers at the Baruch College Starr Career Development Center.

Alan Barnett has held senior positions at Barneys, Loehmann‘s and other specialty retailers, and currently is a partner in a consulting firm.

Elinor Bowen is an independent consultant specializing in database marketing.  She is a past president of Karl Analytics, a division of the Walter Karl Companies, and has held database marketing positions with Citicorp, Sears and Leo Burnett.  Through these affiliations she has worked with companies in the software, telecom, hospitality, pharmaceutical and packaged goods fields.  She holds three degrees in Political Science: a Ph.D. from Case Western Reserve University, an M.A. from Yale University and a B.A. from Douglass College.

Louis Cohen is a Baruch alumnus, he was formerly in search marketing at Microsoft and now works for Citigroup.

Patti Devine, managing director of the consulting firm Devine & Company, has more than 17 years' experience in solving the marketing challenges of companies large and small. Her firm specializes in customer retention, strategic partnerships, and marketing project management. Ms. Devine holds an MBA from Fordham University Graduate School of Business and a BS in Business Administration from Bryant College in Smithfield, RI.

Carly Fink is a Baruch alumna, she has worked in strategic planning at JWT and other advertising agencies, and has experience in client-side and vendor-side market research.

Linda Gharib is a Baruch alumna, she is a seasoned marketer with experience partnering with advertising agencies, Fortune 100 companies and major brand accounts. Until recently, she was in the search marketing division at Microsoft and has since moved to Citigroup.

Edward Goldberg is President of Annisa Group, which specializes in trade and debt financing for Russian and Eastern European companies. He represented the US State Department at the Conference on International Relations and Problems of Globalization in St. Petersburg, Russia where he delivered the opening address. He was a member of Senator Kerry’s Russia and CIS policy team for the 2004 Election. He has written on such subjects as US-European and US-Russian relations, Globalization, the U.S. Dollar policy, and investment policy. He has lectured at the European Union Studies Center, The Graduate Center, The City University of New York on US-Russian relationships and on International business and Trade at the Lubin Graduate School of Business, Pace University. Mr. Goldberg has also testified before the United States Senate on International Trade matters.

Al Golzari is a senior-level product development, sourcing, and supply chain professional with 15 years experience in the retailing/consumer products industry.  He has worked for such companies as Limited Brands, Federated Department Stores (Macy's), and Target, among others. His business experience also includes working closely with consumer goods companies and top-tier consumer brands. Golzari also has consulting experience educating companies in direct sourcing practices and private-brand strategy. He holds a BA in Sociology from New York University and an MBA in Marketing from Fairleigh Dickinson University.

He also serves as adjunct faculty member of Marketing at Baruch College, Marketing and Entrepreneurship at Fairleigh Dickinson University and Marketing at Montclair State University. He has previously taught at Laboratory Institute of Merchandising in New York City.

A native of northern New Jersey, he currently resides in New York City.

Kevin Horne, is currently an independent marketing strategist. He works directly with clients as well as through partnerships with New York City-based marketing firms such as Saatchi & Saatchi, R/GA, Doremus and i33 to help clients develop effective marketing programs. Recent clients include IBM, Ameriprise, Computer Associates, Johnson & Johnson, and Corbis. From 1999 until spring of 2006, Kevin was the Executive Director of the Marketing Strategy group within OgilvyOne's Consulting division. He has a B.S. in Engineering from Rensselaer and an MBA from NYU.

David Hymson has extensive, global experience in marketing, advertising and promotion as a brand manager for Procter & Gamble in the US and Europe, and later in executive positions at Saatchi & Saatchi, Lowe Worldwide, and Grey Advertising.

Robert P. Imbriani, has been in the international/domestic transportation and logistics field for over four decades. He has held various executive positions with major U.S. Customs brokers/freight forwarders. He is currently Vice President, International Operations for Associated Global Systems. Mr. Imbriani is a well-known speaker and educator in the areas of transportation, logistic solutions, customs brokerage, trade development and financial services. He is an adjunct professor in these areas at Baruch College in New York. Mr. Imbriani is a recognized authority in the international logistics field having provided "expert" testimony in numerous court actions. He is a regular contributor to major trade publications such as Air Cargo Magazine, The Journal of Commerce, World Trade Magazine, IOMA’s Report on Managing Exports and Imports, The Shipping Digest and others.

Gerald Jankowitz, has been teaching Marketing and other business courses at Baruch College since 1999. In addition, since 1993, Mr. Jankowitz has taught more than 30 different business courses at four other colleges in the area. In regard to his business experience, for the past 25 years, Mr. Jankowitz has been President of Market Monitor, Inc., a nationwide consulting and market research company whose clients include AT&T, IBM, DuPont, and Con Edison. Prior to starting his own company, Mr. Jankowitz held senior executive positions at Macy’s and Bond Stores. Mr. Jankowitz received his MBA Degree from Baruch College.

Dr. Gurumurthy Kalyanaram (GK) is a distinguished professor with a substantial record of academic achievements and honors.  He earned his Ph.D from the Massachusetts Institute of Technology in 1989 in the field of Management Science, where he won the prestigious Harold Lobdell award.  GK has served as tenured professor, Chairman of the Department, Director of the Masters' Programs, Associate Dean and Dean.  He was a Visiting Scholar at The Kennan Institute, The Woodrow Wilson International Center for Scholars, Washington, D.C., and a Fellow at the Center for Russian and East European Studies, University of Pittsburgh.  GK brings substantial international experience in consulting and teaching.

Michael Lissauer is an adjunct professor of marketing at Baruch College Zicklin School of Business.

At Baruch, Michael founded Park Bench Marketing Group in the fall of 2008 as an in-house student operated pro-bono marketing communications company. Park Bench inspires, dares to be different, combats indifference and challenges the status quo. Capabilities include social media, print and digital advertising, branding, graphic design and public relations. The goal is to help students grow in the areas of critical thinking and written and verbal communications.

From 1990 through the end of 2007, he was executive vice president of marketing and business strategy for Business Wire and as a member of the company’s Board of Directors played a decisive role in the company’s acquisition by Warren Buffett’s Berkshire Hathaway in March 2006.

Michael is a dynamic, confident and innovative problem solver, decision maker and critical thinker with 40+ years of diversified global experience in strategic planning, branding, marketing, advertising and public relations. He has been called “an irreverent and outspoken leader who embraces change and made a big push at Business Wire to rethink age-old industry practices.”

While at Business Wire Michael built the company’s marketing department to be integrated and multidisciplinary, dramatically improving market share and amplifying worldwide branding. He created the first-ever website for Business Wire in May 1995 revolutionizing corporate news delivery and enabling Business Wire to focus on integrated communications, direct-to-consumer marketing and social networking. Industry-leading trade publication, PRWeek reported “during the 1990s Business Wire leveraged the internet to lead the PR industry into another paradigm – perhaps the most important of our generation.”

Michael initiated myriad strategic alliances and joint ventures throughout his tenure at Business Wire, he devised strategic global solutions to meet clients’ communications needs, orchestrated and conducted 18 Business Wire international sales meetings and managed the company’s marketing, new media, product development and strategy departments.

As a member of Cold Spring Country Club on Long Island, Michael has served on the club’s Board of Governors since 2006 in myriad positions, including secretary of the executive committee, golf, green, tournament, house, membership, strategic planning, philanthropy and communications chairman.

From 1976 through 1990 he was executive vice president of marketing at The Collier Organization and president of Saga Communications, the company’s in-house marketing division. At Collier, a conglomerate with interests in marketing communications, graphic arts, entertainment, substance abuse and restaurants, Michael was responsible for all marketing functions, including advertising, public relations, branding and corporate publications.

At the start of his business career Lissauer held public relations positions for R.C. Auletta & Company (Vice President), Peugeot Motors of America/Liaison Agency (Public Relations Officer), Harshe Rotman & Druck (Account Executive) and The Brookdale Hospital Medical Center (Assistant Director of Public Relations).

He has a MBA in Communications from Pace University’s Lubin School of Business (1971) and a BA in Political Science from the University of Bridgeport (1968).

Verina Mathis-Crawford, began her career, as a marketing professional; during her 35 years with IBM she held many sales and marketing management positions. She retired from IBM in March 2004. Currently Mrs. Mathis-Crawford is a Professor of Marketing/Executive MBA Program at St. Joseph’s College, Brooklyn Campus and a Professor at Baruch College, Department of Marketing, and Professor at Hampton University’s, College of Continuing Education teaching online marketing courses. She also provides I/T professional services to IBM Business Partners. Mrs. Mathis-Crawford attended Florida A&M University and graduated with honors with a Bachelor of Science Degree. She continued her education at Pace University earning a Master of Business Administration (MBA) in Marketing Management.

Evan Neufeld is a 15+ year digital market research veteran, and a respected analyst in mobile, new media and interactive marketing. Currently VP of Marketing at Groundtruth, he has held senior-level roles at comScore, M:Metrics, NPD Techworld and Jupiter Research.

Owh Kian "Hogan" Ong is a Baruch alumnus BBA 1979 with a Harvard Business School MBA 1988.  He has completed a 28 year career from Hess Corporation as VP of Marketing & Refining Planning.  He has a wide range of global business and energy industry experience over 17 assignments of which 10 years was in Retail Marketing petroleum convenience stores, Energy Marketing for commercial & industrial customers and Fuel Cell venture.  In addition, he has +4 years of audit experience with KPMG serving diverse industries and clients in NYC.  He is currently an independent subject matter expert consultant and on the board finance committee of the Charles B Wang Community Health Center, a large non-profit in NYC.  He has had prior board of director experience for Nuvera, a fuel cell company and Chinese American Planning Council, non for profit social services.

Anthony Pantaleon, is a graduate of Baruch College with an MBA in International Business. He has over thirty years of experience in international business and has operated his own consultancy firm for the last fourteen years. He has been teaching various courses in business for over twenty-two years.

Hussain Rahim received his BA from the University of Michigan and his MBA in Marketing and International Business from the Baruch College Zicklin School of Business. While at Baruch, Hussain studied abroad at the IAE Jean Moulin University Lyon 3 and conducted an independent research project on diversity in the advertising industry. During his time at Baruch he was named a 2011 C.V. Starr Study Abroad Fellow and a 2010 Interpublic Baruch Marketing Fellow.

He is an experienced marketing professional with over seven years of experience in digital media, online advertising and product marketing. As a Senior Product Marketing Manager at Verifone, he manages go-to market strategy, competitive analysis and sales enablement. He has previously held marketing roles at Jumptap, MediaMind and Velti.

In addition to online marketing, Hussain is passionate about issues related to the intersection of technology with government, media and society.

Celine Ruben-Salama is a Baruch alumna, she is a business strategist focused on efficiency, technology, and environmental sustainability, currently working at American Express where she is responsible for setting, implementing and communicating global environmental policy.

Latha Sarathy has 20 years experience in the media industry covering digital, print and television platforms, focusing on how to harness the power of research to further strategic goals.

Herbert Satzman has been teaching Advertising Copywriting, now titled Advertising Creative Strategy and Tactics, at Baruch since 2001. He is also a Partner/NY Creative Director at a Tokyo-based ad agency that represents major Japanese clients that communicate worldwide. Previously, he held senior creative jobs at top New York ad agencies including Young & Rubicam, BBDO and Foote Cone & Belding. He brings his extensive past and present experiences to the classroom, as well as arranging for class appearances by senior ad agency personnel across all disciplines.

Dan Stone is a technology and business executive with over 20 years of experience with financial, management consulting and pharma Fortune 500 companies, including JP Morgan Chase, Ernst & Young Management Consulting, Lehman Brothers and Pfizer.

Amitai Touval has a PhD in Cultural Anthropology from Brown University and lectured at Harvard and at MIT. He works at ITAP International, with responsibility for business development, channel marketing, and sales.

Matthew Van Houten is a Baruch alumnus and Manager, Event Operations, for MTV.

Diane Wilson is a television news journalist and a communications/public relations specialist. She has extensive experience developing and producing news and documentary programs for public broadcasting stations and network television.   She has worked as a news writer and producer for NBC, Thirteen/WNET and WQED, Pittsburgh.

Her credits as a writer, producer and project developer include: the highly acclaimed ten-part AMERICAN PLAYHOUSE series, An American Love Story; the Emmy Award-winning documentary, The Global Economy; Imaging America; Children of the Poor; The Consumer Power Hour with Florence Rice; The Women of Brewster Street; The History of Harlem and The Shannequa Chronicles.

Ms. Wilson was also a key member of the independent study team which was commissioned to review THE AMERICAN EXPERIENCE documentary, Liberators: Fighting on Two Fronts in World War II.

Her expertise in research, planning and project management earned her a position as Consultant at the Ford Foundation in their Media, Arts and Culture Unit.

Currently, Ms. Wilson teaches business communications as an Adjunct Professor at Baruch College, The City University of New York (CUNY), in the Allen G. Aaronson Department of Marketing and International Business.

Between freelance television assignments, Ms. Wilson also works as a writer/editor and proofreader. She was employed as the Project Manager for the second edition Shelter Medicine Textbook for Veterinarians and Staff compiled by the ASPCA for Wiley Blackwell publishers.

Ms. Wilson is a licensed Board of Education teacher and program administrator; she was the Director of Public Relations for the second largest school district in New York City.  She has also served as the Project Director for a New York State funded School-to-Work Initiative, The Arts-Related Industry Partnership, which secured employment for ‘at-risk’ high school students in arts-related industries such as film, television and theater.

A CUNY graduate, Ms. Wilson received her BA in English/Communications from City College.  She graduated Summa Cum Laude, Phi Beta Kappa and was the recipient of the Samuel G. Colby Award in Journalism.  She earned a Masters of Science degree in Television and Radio Production from Brooklyn College.

Active in her community, Ms. Wilson is a life-long West Harlem resident. She was appointed to Community Board 9 Manhattan by Borough President Scott Stringer in 2006.  She served as Assistant Treasurer and was the Co-Chair of the Arts & Culture Committee. As the co-founder of the Harlem Arts and Culture Initiative--a community-based organization comprised of arts professionals--Ms. Wilson continues her fight as an advocate for arts and culture endeavor in her community and for arts education programming in public schools. Engaged in her church, Saint Catherine of Genoa, Ms. Wilson is also the former President and Public Relations Officer of her Parish Council.

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