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Open Positions and New Faculty

Open Positions for Fall 2018

Consumer Behavior Positions

The Department of Marketing and International Business is currently searching for two Assistant Professors in the area of Consumer Behavior. Candidates should have a PhD or be on track to complete it prior to joining Baruch.

Vertical CampusBaruch’s Zicklin School of Business is the largest accredited school of Business in the United States, with over 2,000 MBA and MS students. Since 1920, Baruch's graduate business programs continue to earn national and international recognition. Baruch also delivers the highest annual ROI for in-state students (10.6%) and out-of-state students (9.8%) of all public colleges and universities, according to PayScale’s list of “Annual ROI”.

studentsThe Allen G. Aaronson Department of Marketing and International Business offers a variety of graduate and undergraduate programs, including specializations in Digital Marketing and Marketing Analytics, together with career services and a dedicated alumni network. The faculty engage in top quality research, ranging from marketing strategy to consumer behavior, digital marketing, international business, and advertising. Similarly, they consult in a variety of areas and for many major corporations.

To apply, please follow this link: https://home.cunyfirst.cuny.edu/psp/cnyepprd/GUEST/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=16815&SiteId=1&PostingSeq=1

Willem Kooyker Chair in International Business

nyc_Baruch.jpgThe Zicklin School of Business at Baruch College/City University of New York seeks an innovative and dynamic leader and scholar to serve as the Kooyker Chair in International Business in the Allen G. Aaronson Department of Marketing and International Business, one of the seven academic Departments in the Zicklin School of Business. Successful candidates will have an internationally recognized record of scholarship deserving of a position as a tenured Associate or Full Professor of International Business.

The Department offers BBA and MBA degrees both in Marketing and in International Business, a MS degree in Marketing, and a PhD in Marketing, as well as executive programs in Marketing. Our BBA in International Business is an established cohort-based program that requires knowledge of a second language to conduct business in a foreign country and a one semester study abroad experience. The Department also offers International tracks in our BBA-Marketing and MS-Marketing programs.

Baruch College, one of 11 senior colleges of the City University of New York, attracts motivated students of proven achievement who are seriously committed to making their educational dreams a reality. The Zicklin School of Business offers an array of full-time, flex-time, executive, and honors programs leading to the BBA, MBA, MS, and PhD degrees.

Through the continuing generosity of Willem Kooyker, the College is seeking to develop a global reputation for excellence in scholarship and teaching in International Business, as well as provide students with a range of internationalization programs (e.g., study abroad, international internships, global collaborations). Succesful candidates will have leadership experience developing and implementing such programs.

The Chair holder will have an exceptional opportunity to play a major role in our programs’ continued development and growth. The Chair will join six existing faculty members in International Business and will work with the Weissman Center for International Business, whose mission is to provide meaningful international educational experiences for Baruch undergraduate and graduate students, support scholarly research and teaching with an international business perspective, and contribute to the economic life of New York City.

Interested applicants should submit a cover letter, curriculum vita, and the names of at least three recommenders. The position will remain open until filled. Please upload all materials following this link: https://home.cunyfirst.cuny.edu/psp/cnyepprd/GUEST/HRMS/c/HRS_HRAM.HRS_CE.GBL?Page=HRS_CE_JOB_DTL&Action=A&JobOpeningId=17123&SiteId=1&PostingSeq=1

New Hires for Fall 2017

We are happy to announce that we just hired two new Assistant Professors to start in Fall 2017. This expands our group of Analytics scholars and brings critical mass to the quantitative area.

Chul-Kim
Chul Kim
Chul Kim

Chul Kim is a Postdoctoral Research Fellow and Lecturer in Marketing at the University of Maryland. His research priority is to provide counterfactual insights regarding social media and digital marketing by utilizing Bayesian methods and dynamic structural models. His current studies explore the dynamics of crowd-fundraising and the Billboard Effect of online travel agencies. He received his Ph.D. in Management Engineering from KAIST Business School with a focus on Marketing. He also has a professional experience as a Data Scientist at Samsung. He was responsible for developing Samsung's proprietary global demand forecasting models for smartphones. He teaches Digital Marketing.

Zhuping-Liu
Zhuping Liu
Zhuping Liu

Zhuping Liu is expecting to receive his PhD in Marketing from the McCombs School of Business, the University of Texas at Austin in August 2017. He has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory.  Zhuping has applied point processes, spatio-temporal models, dynamic linear models, and game theory to his research on Mobile Marketing, Location-based mobile services, Sports Marketing, and Targeted Marketing. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel supercomputing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.

We also welcome Professor Ram Bezawada, who will join our Department as an Associate Professor of Marketing Analytics.

RamBezawada.jpg
Ram Bezawada

Ram Bezawada

Professor Bezawada graduated with a Ph.D. degree in Marketing from Purdue University in 2006. His substantive research interests primarily concern issues relating to marketing analytics, health analytics, digital media marketing and analytics such as social and digital media marketing, multichannel marketing, and big data. In addition, he is also interested in researching pertinent issues at the intersection of marketing and health behavior/health care, cross-category models, new products/branding and retailing. His methodological focus is on consumer learning models, spatial models and the application of Bayesian inference techniques to solve marketing problems. He is an empirical researcher and endeavors to focus on problems that have a managerial bent. Ram has numerous publications in top-rated journals like Marketing Science, the Journal of Marketing (3 papers), Management Science, the Journal of Consumer PsychologyInformation Systems Research.

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