New Faculty and Open Positions
Consistent with our impetus in the Analytics area (complementing our already-strong CB group), we currently have a position open for a tenured Associate or Full Professor of Marketing Analytics who will provide leadership to that area:
We are happy to announce that we just hired two new Assistant Professors to start in Fall 2017. This expands our group of Analytics scholars and brings critical mass to the quantitative area.Chul Kim
Chul Kim is a Postdoctoral Research Fellow and Lecturer in Marketing at the University of Maryland. His research priority is to provide counterfactual insights regarding social media and digital marketing by utilizing Bayesian methods and dynamic structural models. His current studies explore the dynamics of crowd-fundraising and the Billboard Effect of online travel agencies. He received his Ph.D. in Management Engineering from KAIST Business School with a focus on Marketing. He also has a professional experience as a Data Scientist at Samsung. He was responsible for developing Samsung's proprietary global demand forecasting models for smartphones. He teaches Digital Marketing.
Zhuping Liu is expecting to receive his PhD in Marketing from the McCombs School of Business, the University of Texas at Austin in August 2017. He has expertise in Bayesian statistics, econometrics, field experiments, machine learning and game theory. Zhuping has applied point processes, spatio-temporal models, dynamic linear models, and game theory to his research on Mobile Marketing, Location-based mobile services, Sports Marketing, and Targeted Marketing. His current research focuses on studying the impact of mobile promotions by developing innovative empirical models and estimating them through large-scale parallel supercomputing, and improving the performance of location-based and behavior-based mobile targeting by conducting large-scale field experiments.