Stephen J. Gould
Professor of Marketing
Education:
AB Washington University Economics 1969 MBA Baruch College Marketing 1978 MPhil CUNY Graduate Center Consumer Behavior 1984 PhD CUNY Graduate Center Consumer Behavior 1986
Areas of Expertise:
Consumer Behavior, Marketing, Advertising, Technology, Qualitative Methods, Surveys, Cross-Cultural Marketing, Integrated Marketing Communications, Product Placement, Sexuality, Gender, Ethics, Public Policy, Health Care, Economic Psychology, Services
Selected Publications:
"A Critique of Heckhausen and Schulz's Life-Span Theory of Control from a Cross-Cultural Perspective." Psychological Review, 106: 597-604, July 1999.
"Globally Integrated Marketing Communications: A Study of U.S.-Based, Multinational Advertising Agency Executives' Perceptions and Practices" (with D. B. Lerman and A. F. Grein). Journal of Advertising Research, 39: 7-12, January/February 1999.
"An Interpretive Study of Purposeful, Mood Self-Regulating Consumption: The Consumption and Mood Framework." Psychology and Marketing, 14: 395-426, July 1997.
"Researcher Introspection as a Method in Consumer Research: Applications, Issues and Implications." Journal of Consumer Research, 21: 719-22, March 1995.
"The Self-Manipulation of My Pervasive, Perceived Vital Energy Through Product Use: An Introspective-Praxis Perspective." Journal of Consumer Research, 18: 194-207, September 1991.
Academic Activities:
Member, Editorial Board, Journal of Economic Psychology.
Member, Editorial Board, Marketing Health Services.
Frequent reviewer for many journals and conferences.
