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BBA in Marketing Management
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More than any other business discipline, Marketing deals with customers. Indeed, the heart of Marketing is building relationships with customers. Anyone involved with any facet of Marketing is concerned with providing customers with value and satisfaction. The concern is always with managing and improving the Current customer relationships and developing new relationships. This is accomplished by learning about and understanding customer needs and, in turn, developing products and services that respond to these needs while, at the same time, providing superior value. The Department of Marketing and International Business offers a wide variety of courses to meet the specific career orientations of students interested in any facet of the marketing process. The Department of Marketing and International Business has three distinct tracks: Marketing, International Marketing, Advertising and Marketing Communication.For a major in Marketing Management, students are required to have 24 credits (eight courses) beyond Marketing 3000. Core and elective requirements are based on track as listed below. All courses offered by the department are available as electives (beyond the core). The requirements for the Marketing Track are as follows:
AN INTERNATIONAL BUSINESS MINOR IS THE PERFECT COMPANIONIf you are an undergraduate business student majoring in Accounting, CIS, Finance, Management or Marketing, an International-Business Minor will enhance your employability. In today’s market-place, graduates who combine strong professional skills with international competence are in demand. Here in New York, the most global city of all, opportunities for those who blend the two are particularly large. It’s simple. It involves taking only three courses. Since the courses that qualify you for one of these minors are 3000 and 4000 level, you can’t take them until you are a junior. But even if you are a sophomore or a freshman, you need to plan now. Some of those courses have prerequisites or corequisites, and not all courses are given every term. Since Baruch students can only take a limited number of free electives, it’s important to start early and choose your electives carefully--first to fulfill prerequisites and then for the corequisites and courses for the Minor in International Business. IF YOU’RE MAJORING IN BUSINESS: To
graduate with a BBA, you will have to take most of the prerequisites
for the international minor anyway. Thus, all you have to do is make
sure that when you’re a junior and a senior, you take as electives the
remaining prerequisites and corequisites and the three courses that
will qualify you for this minor. THE UNDERGRADUATE INTERNATIONAL BUSINESS MINOR
FOR FURTHER INFORMATION AND ADVICE: Contact Professor Grein (Room 13-249; telephone: 646-312-3341; Andreas_Grein@baruch.cuny.edu) or other full-time International Business Professors Chao, Kramer, Nachum, Tsurumi and Wymbs. Faculty AdvisorsOffice hours only applicable during regular semester For International Marketing Issues:Prof. Andreas Grein - International Business Program Coordinator For all other:Prof. David Luna - Deputy Chair Prof. Kapil Bawa - Chairman Career OpportunitiesMarketing is a highly dynamic field with a variety of careers available to degreed practitioners. These career areas include product and brand management, international marketing, advertising and marketing communication, retailing, logistics and distribution, marketing research, e-commerce, and personal selling. Often marketing career paths may lead to positions in upper-level corporate management. For example, Steve Balmer, the CEO of Microsoft, has a marketing background. Indeed, business leaders throughout the world regard marketing as critical since it is directly responsible for customer relationships that lead to profit. Marketing managers identify customers in as much detail as possible, they determine the needs of the customers, and they determine how the organization can best satisfy those needs. Marketing managers may be involved in a variety of functions including the design of products, the development of pricing and advertising strategies, and the construction of procedures for product distribution. Entrepreneurs who start their own businesses also benefit from knowledge of marketing in developing consumer- or business-oriented strategies. Virtually all industries and organizations-profit and non-profit-depend on marketing, whether they market to household or business-to-business consumers. Whatever career path one chooses, a background in marketing helps one to think both strategically and tactically; it helps one to understand consumers; and it helps one to develop appropriate business models. Finally, and not to be overlooked, a career in marketing can provide a high degree of both personal satisfaction and professional development. See website for Career Development Center for more information |
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