MBA in Marketing
The Master of Business Administration ( MBA ) in Marketing
The MBA in marketing allows students to select courses from a broad range of marketing areas (advertising, internet marketing, international marketing), and is designed to prepare students for careers in marketing. The Department of Marketing offers a wide array of courses, and students may tailor the major to reflect their individual needs and interests. Students are encouraged to meet with a faculty advisor to help them in their selection of courses. A MS Program in Marketing is offered as well.
Courses in Major (12 credits)
MKT 9702 Marketing Research3 MKT 9716 Consumer Behavior3
Generally, waivers will not be given for MKT 9702 and 9716. Students who think they have the appropriate background that warrants seeking substitutions for these courses, should contact the Department Chair.
To complete their major, students can choose two additional courses from a wide array of offerings in the Department of Marketing (MKT). Students may tailor the major to their individual needs and interests. At the same time, students with an interest in specific areas of advertising, internet marketing, or international marketing are advised to take courses within that area as follows:
MKT 9701 Advertising and Marketing Communication3 MKT 9725 Advertising Copy Techniques3 MKT 9726 Direct Marketing I3 MKT 9728 Media Planning and Analysis3
MKT 9764 Internet Marketing and Global Business3 MKT 9780 Interactive Internet Marketing3 MKT 9781 Internet and Entrepreneurship3
MKT 9763 International Trade Operations3 MKT 9766 International Marketing Management3 MKT 9774 International Logistics3
For further information, contact:
Prof. David Luna
Chair and Faculty Advisor, Department of Marketing and International Business
Prof. Nermin Eyuboglu
Deputy Chair and Faculty Advisor
Office of Graduate Admissions