MS in Marketing
The Master of Science (MS) in Marketing*
The Master of Science (MS) in Marketing program is shorter and more focused than an MBA (30 credits instead of 57). Students take 4 core courses providing a solid basis of consumer decision making/insights and the strategic process. Then, they can concentrate in an area of interest. For instance, students interested in Digital Marketing or Marketing Analytics can take electives in those areas.
The structure of the MS program (30 credits) is as follows*:
Required Courses (12 credits)Credits
MKT 9702 Marketing Research13 MKT 9703 Marketing Management3 MKT 9716 Consumer Behavior3 MKT 9750 Marketing Strategy3
Elective Courses (18 credits)
Choose a total of 18 credits from any 9000-level courses in the Department of Marketing and International Business (MKT/IBS). In addition, any of the Statistics and Information Systems (STA/CIS) courses listed below are allowed as electives.
Areas of Expertise:
Students interested in Digital Marketing can take any of the following electives:
MKT 9780 Digital Marketing (a hands-on, tactical course) 3 MKT 9715 Digital Marketing Strategy (a higher-level executive decision making course) 3 MKT 9738 Web Analytics and Intelligence 3 MKT 9764 Internet Marketing and Global Business 3 MKT 9728 Media Planning in the Digital Age 3 MKT 9791(a) Search Engine Marketing 1.5 MKT 9791(b) Social Media Marketing 1.5 CIS 9340 Principles of database management systems 3
Students interested in Marketing Research and Analytics can take any of the following electives:
Credit MKT 9737 Analytic Approaches to Marketing Strategy 3 MKT 9738 Web Analytics and Intelligence 3 STA 9750 Software tools for data analysis2 3 STA 9700 Applied Regression Analysis2 3 STA 9705 Multivariate Statistical Methods3 3 CIS 9340 Principles of database management systems 3
Students interested in other areas of Marketing can take electives from a variety of courses like:
Credit MKT 9701 Advertising and Marketing Communications 3 MKT 9739 Global Advertising 3 MKT 9766 International Marketing Management 3 MKT 9751 New Product Design and Development 3 MKT 9763 International Trade Operations 3 MKT 9774 International Logistics 3 MKT 9730 Channels of Distribution 3
1 Requires prior completion of STA 9708 (Applied Statistical Analysis for Business Decisions). This prerequisite can be waived if student has taken one undergraduate statistics course within the last 5 years, with a minimum grade of B-. Students who are not waived from STA 9708 will take it in addition to the degree’s 30 credits.
2 Requires prior completion of STA 9708 (Applied Statistical Analysis for Business Decisions) or equivalent. STA 9708 is not part of the program and must be taken in addition to the degree’s 30 credits.
3 Requires prior completion of STA 9700 (Applied Regression Analysis) or equivalent.
* Program description applies to students admitted in Spring 2013 or later. Students admitted prior to Spring 2013 who have questions about their degree requirements should consult the Office of MS Programs and Academic Services.
For further information, contact:
Prof. Nermin Eyuboglu
Deputy Chair and Faculty Advisor
Prof. Andreas Grein
Address: 151 E. 25th St. Room 820 (between Lexington and Third Avenues)
Phone: (646) 312-1300
Fax: (646) 312-1301
Website: Graduate Admissions
Office of MS Programs and Academic Services