Required Courses (12 credits) |
| | | Credits |
| MKT 9702 | Marketing Research | 3 |
| MKT 9703 | Marketing Management | 3 |
| MKT 9716 | Consumer Behavior | 3 |
| MKT 9750 | Marketing Strategy | 3 |
Students who completed any of the above four courses on the undergraduate level with grades of B or better may substitute other marketing electives for these required courses.
|
Elective Courses (18 credits)Choose any six courses in the Department of Marketing and International Business, including IBS 9760. |
*Students with an interest in e-commerce should consider including the following courses in their program: |
| CIS 9444 | E-Business Principles and Technologies | 3 |
| MKT 9764 | Internet Marketing and Global Business | 3 |
| MKT 9780 | Interactive Internet Marketing | 3 |
| MKT 9781 (MGT9866) | Internet and Small Business Entrepreneurship | 3 |
*Students with an interest in international marketing should consider including the following courses in their program: |
| IBS 9760 | International Business Analysis | 3 |
| MKT 9763 | International Trade Operations | 3 |
| MKT 9766 | International Marketing Management | 3 |
Additionally, students should consider the following: |
| FIN 9788 | International Corporate Finance | 3 |
| IBS 9767 | Foreign Markets, Cultures and Regimes | 3 |
| IBS 9768 | Advanced Topics in International Business | 3 |
| IBS 9769 | International Business Strategy | 3 |
| LAW 9740 | International Trade and Investment Law | 3 |
| MKT 9761 | International Commodity Trading | 3 |
| MKT 9764 | Internet Marketing and Global Business | 3 |
| MKT 9765 | Comparative Marketing Systems | 3 |
| MKT 9774 | International Logistics | 3 |
*Students with an interest in marketing research should consider including the following courses in their program: |
| STA 9708 | Applied Statistical Analysis for Business Decisions | 3 |
| STA 9700 | Modern Regression Analysis | 3 |
| STA 9000 | Regression and Forecasting Models for Business Applications. | 3 |
| STA 9705 | Multivariate Statistical Analysis | 3 |
| STA 9710 | Statistical Methods in Sampling and Auditing | 3 |
| STA 9750 (OPR9750) | Basic Software Tools for Data Analysis | 3 |
| PSY 9753 | Attitude and Attitude Change | 3 |
| PSY 9760 | Psychometric Methods | 3 |
| COM 9635 | Research Methods in Corporate Communication | 3 |
| COM 9640 | Qualitative Research Methods | 3 |
*Students interested in e-commerce, international marketing, or marketing research may substitute the suggested non-marketing courses in consultation with a department adviser. Registration for courses designated "PSY" and "COM" require additional approval from the Weissman School of Arts and Sciences. |
