General Marketing FAQs
Can you describe the marketing major briefly?
The major deals with one of the main functions of a business, marketing, and how it enables corporations to develop marketing campaigns and marketing mixes to serve consumers.
What are the different areas within marketing?
The areas include marketing management, marketing communications, e-commerce, international marketing and marketing research.
What are some current trends and developments in marketing?
Marketing changes with society. Current trends reflect technological change in both products marketing and the use of technology to enhance marketing (e.g., the Internet), and constant cultural change in which marketers must keep abreast of trends (e.g., new types of products, globalization, Reality TV, the changing face of advertising).
What academic skills are important to succeed in the marketing program? In my career?
There are many skills needed to succeed, including both verbal and quantitative skills. Effort and diligence should also be emphasized.
How important are math skills for the marketing major? What level of math ability is required?
Basic math skills required for the program in general should suffice for most students. Those with an interest in quantitative areas such as marketing research will want to consult with a faculty advisor.
What kinds of skills are important for me professionally?
Communications skills are of particular importance for marketing. The student should not only be able to think critically but should be able to successfully express his or her thoughts to others.
What electives in other disciplines would complement my major courses?
Many courses might complement the student's marketing program, but which particular ones will depends on each student's own goals and interests.
Why is an understanding of the core course in marketing important to non-majors?
Everyone uses marketing, and corporate life focuses on it. For instance, without marketing products to the appropriate consumers, businesses will cease to exist. As another example, financial analysts must understand brand equity in order to evaluate the worth of a company.
What special events, seminars, etc. does the Department of Marketing and International Business sponsor that students might attend?
The Department meets with students on a periodic basis and also supports a Marketing Career Day, which attracts many major companies.
What kinds of research is the faculty currently engaged in? What kinds of business consulting activities?
The faculty engage in a wide variety of research, ranging from marketing strategy to consumer behavior, international marketing and advertising. Similarly, faculty members consult in a variety of areas and for many major corporations.
What professional associations can students join?
Students may join the American Marketing Association.
What periodicals and journals should marketing majors read regularly?
Marketing News and Advertising Age in particular would be of interest for students, as would general business publications and a number of academic marketing journals (e.g., Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research).
Whom should I contact if I have a question about admissions, the marketing major, tracks or courses?
Admissions-related questions should be directed to the Undergraduate Admission Office (646-312-1400) or to the Graduate Admissions office (646-312-1300), as appropriate. For questions about requirements for the major, minor, or tracks within the major, please refer to the Bulletin, our Student Advising page, or our Program/Courses page.