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Lauren Block

Professor of Marketing

Lauren G. Block

Lippert Professor of Marketing

Lauren.Block@baruch.cuny.edu
http://blsciblogs.baruch.cuny.edu/laurenblock/


Education:

BS SUNY at Albany 1984
MBA Emory University 1988
PhD Columbia University 1993

Areas of Expertise:

Helping Organizations Strategize and Effectively Shape Their Communications in Varied Media, Such as Traditional Advertising and the Internet

Selected Publications:

Wilcox, Keith, Lauren Block and Eric Eisenstein (2011), "Leave Home Without It? The Effects of Credit Card Debt and Available Credit on Spending," Journal of Marketing Research, 48, (Special Issue), S78-S90.

Bagchi, Rajesh and Lauren Block (2011), "Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?" Journal of Public Policy and Marketing, 30 (2), 292-304.

Block, Lauren G., Sonya A. Grier, Terry L. Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russell N. Laczniak, Jane E. Machin, Carol M. Motley, Laura Peracchio, Simone Pettigrew, Maura Scott and Mirjam N. G. van Ginkel Bieshaar (2011) "From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being," Journal of Public Policy and Marketing, Special Issue on Transformative Consumer Research, 30 (1), 5-13.

Wilcox, Keith, Beth Vallen, Lauren Block and Gavan Fitzsimons (2009), "Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision," Journal of Consumer Research, 36 (3), 380-93.

Thomas Kramer and Lauren G. Block (2008), "Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making," Journal of Consumer Research. 34 (6), 783-793.

Professional Activities:

The Advertising Council Research Committee, 2004 - present.

Committee to improve the social impact of Advertising Council campaigns through effective research.

Associate Editor, Journal of Consumer Research, July 2011 - present.

Associate Editor, Journal of Public Policy and Marketing, 2006-present.

Editorial Board Member, Journal of Consumer Research, 2008-present.

Editorial Board Member, Journal of Public Policy and Marketing, 1998-present.

Awards, Honors, etc.:

Winner of the 2008 Richard Pollay Prize Honoring Intellectual Excellence in Research on Marketing in the Public Interest.

Faculty Scholarship and Creative Achievement Award, 2003, 2005, 2006, 2007.

Marketing Science Institute Competition on "Using Marketing to Serve Society."

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