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Lauren Block
Professor of Marketing
Lauren_Block@baruch.cuny.edu
http://www.healthcaremba.org/fac_lb.html
Education:
BS SUNY at Albany 1984 MBA Emory University 1988 PhD Columbia University 1993
Areas of Expertise:
Helping Organizations Strategize and Effectively Shape Their Communications in Varied Media, Such as Traditional Advertising and the Internet
Selected Publications:
Thomas Kramer and Lauren G. Block (2008), "Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making," Journal of Consumer Research. 34 (6), 783-793.
Forman, Robert F. and Lauren G. Block, (2006) "The Marketing of Opioid Medications without Prescription over the Internet," Journal of Public Policy and Marketing.
Block, Lauren and Laura Peracchio, (2006) "The Calcium Quandary: How Consumers use Nutrition Labels for Daily Diet," Journal of Public Policy and Marketing.
Antonuk, Beth and Lauren G. Block, (2006) "The Effect of Dual Versus Single-Column Labels on Consumption Norms and Actual Consumption of a Snack Food" Journal of Nutrition Education and Behavior.
Williams, Patti, Lauren G. Block and Gavan Fitzsimons, (2006), "Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors," Social Influence, 1 (2) 117-27.
Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams, (2006), "The Question-Behavior Effect: What We Know and Where We Go From Here," Social Influence, 1 (2) 128-37.
Block, Lauren G., (2005), "Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-Construal," Journal of Applied Social Psychology, 35 (11), 2290-2309.
Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons, (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want it To Work," Journal of Marketing Research, Vol. 42 (November), 406-409.
Williams, Patti, Gavan J. Fitzsimons and Lauren G. Block, (2004), "When Consumers Don’t Recognize 'Benign' Intentions Questions as Persuasion Attempts," Journal of Consumer Research, Vol. 31 (3), 540-550.
Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr. and Subrata K. Sen, (2002), "Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model?" American Journal of Public Health, Vol. 92, 1346-1351.
Block, Lauren G. and Patti Williams (2002), "Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages," Journal of Applied Social Psychology, Vol. 32, No. 4, 803-833.
Menon, Geeta, Lauren G. Block and Suresh Ramanathan, (2002), "We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk," Journal of Consumer Research, Vol. 28, No. 4, 533-549.
Professional Activities:
The Advertising Council Research Committee, 2004 - present.
Committee to improve the social impact of Advertising Council campaigns through effective research.
Editorial Board Member, Journal of Consumer Psychology, 2001-04.
Editorial Board Member, Journal of Public Policy and Marketing, 1998-present.
Awards, Honors, etc.:
Faculty Scholarship and Creative Achievement Award, 2003, 2005, 2006, 2007.
Marketing Science Institute Competition on "Using Marketing to Serve Society."