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Lauren Block
Lippert Professor of Marketing
Education:
BS SUNY at Albany 1984 MBA Emory University 1988 PhD Columbia University 1993
Areas of Expertise:
Helping Organizations Strategize and Effectively Shape Their Communications in Varied Media, Such as Traditional Advertising and the Internet
Selected Publications:
Bagchi, Rajesh and Lauren Block (2011), “Chocolate Cake Please! Why Do We Indulge More When it Feels More Expensive?” Journal of Public Policy and Marketing, 30 (2), 292-304.
Block, Lauren G., Sonya A. Grier, Terry L. Childers, Brennan Davis, Jane Ebert, Shiriki Kumanyika, Russell N. Laczniak, Jane E. Machin, Carol M. Motley, Laura Peracchio, Simone Pettigrew, Maura Scott and Mirjam N. G. van Ginkel Bieshaar (2011) “From Nutrients to Nurturance: A Conceptual Introduction to Food Well-being,” Journal of Public Policy and Marketing, Special Issue on Transformative Consumer Research, 30 (1), 5-13.
Kramer, Thomas and Lauren G. Block (2011), “Nonconscious Effects of Peculiar Beliefs on Consumer Psychology and Choice,” Journal of Consumer Psychology, 21, 101-11.
Madzharov, Adriana and Lauren G. Block (2010), “The Effect of Product Unit Image on Consumption of Snack Foods,” Journal of Consumer Psychology, 20, 398-409, Lead article.
Bublitz, Melissa G., Laura A. Peracchio and Lauren G. Block (2010), “Why Did I Eat That? Perspectives on Food Decision Making and Dietary Restraint,” Journal of Consumer Psychology, 20, 239-258.
Wilcox, Keith, Beth Vallen, Lauren Block and Gavan Fitzsimons (2009), “Vicarious Goal Fulfillment: How the Mere Presence of a Healthy Option Leads to an Ironically Unhealthy Decision,” Journal of Consumer Research, 36 (3), 380-93.
Sen, Sankar and Lauren Block (2009), “Why My Mother Never Threw Anything Out: The Effects of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47-55.
Block, Lauren and Thomas Kramer (2009), “The Effect of Superstitious Beliefs on Performance Expectations,” Journal of the Academy of Marketing Science, 37 (2), 161-69.
Carvalho, Sergio, Lauren Block, Subramanian Sivaramakrishnan, Rajesh Manchanda and Chrissy Mitakakis (2008), “Risk Perception and Risk Avoidance: The Role of Cultural Identity and Personal Relevance,” International Journal of Research in Marketing, 25, 319-26.
Thomas Kramer and Lauren G. Block (2008), "Conscious and Non-conscious Components of Superstitious Beliefs in Judgment and Decision-Making," Journal of Consumer Research. 34 (6), 783-793.
Forman, Robert F. and Lauren G. Block, (2006) "The Marketing of Opioid Medications without Prescription over the Internet," Journal of Public Policy and Marketing.Block, Lauren and Laura Peracchio, (2006) "The Calcium Quandary: How Consumers use Nutrition Labels for Daily Diet," Journal of Public Policy and Marketing.
Antonuk, Beth and Lauren G. Block, (2006) "The Effect of Dual Versus Single-Column Labels on Consumption Norms and Actual Consumption of a Snack Food" Journal of Nutrition Education and Behavior.
Williams, Patti, Lauren G. Block and Gavan Fitzsimons, (2006), "Simply Asking Questions About Health Behaviors Increases Both Healthy and Unhealthy Behaviors," Social Influence, 1 (2) 117-27.
Sprott, David E., Eric R. Spangenberg, Lauren G. Block, Gavan J. Fitzsimons, Vicki G. Morwitz, and Patti Williams, (2006), "The Question-Behavior Effect: What We Know and Where We Go From Here," Social Influence, 1 (2) 128-37.
Block, Lauren G., (2005), "Self-Referenced Fear and Guilt Appeals: The Moderating Role of Self-Construal," Journal of Applied Social Psychology, 35 (11), 2290-2309.
Irmak, Caglar, Lauren G. Block and Gavan J. Fitzsimons, (2005), "The Placebo Effect in Marketing: Sometimes You Just Have to Want it To Work," Journal of Marketing Research, Vol. 42 (November), 406-409.
Williams, Patti, Gavan J. Fitzsimons and Lauren G. Block, (2004), "When Consumers Don’t Recognize 'Benign' Intentions Questions as Persuasion Attempts," Journal of Consumer Research, Vol. 31 (3), 540-550.
Block, Lauren G., Vicki G. Morwitz, William P. Putsis, Jr. and Subrata K. Sen, (2002), "Assessing the Impact of Anti-Drug Advertising on Adolescent Drug Consumption: Results from a Behavioral Economic Model?" American Journal of Public Health, Vol. 92, 1346-1351.
Block, Lauren G. and Patti Williams (2002), "Undoing the Effects of Seizing and Freezing: Decreasing Defensive Processing of Personally Relevant Messages," Journal of Applied Social Psychology, Vol. 32, No. 4, 803-833.
Menon, Geeta, Lauren G. Block and Suresh Ramanathan, (2002), "We’re At As Much Risk As We Are Led to Believe: Effects of Message Cues on Judgments of Health Risk," Journal of Consumer Research, Vol. 28, No. 4, 533-549.
Professional Activities:
The Advertising Council Research Committee, 2004 - present.
Committee to improve the social impact of Advertising Council campaigns through effective research.
Associate Editor, Journal of Consumer Research, July 2011 - present.
Associate Editor, Journal of Public Policy and Marketing, 2006-present.
Editorial Board Member, Journal of Consumer Research, 2008-present.
Editorial Board Member, Journal of Public Policy and Marketing, 1998-present.
Awards, Honors, etc.:
Winner of the 2008 Richard Pollay Prize Honoring Intellectual Excellence in Research on Marketing in the Public Interest.
Faculty Scholarship and Creative Achievement Award, 2003, 2005, 2006, 2007.
Marketing Science Institute Competition on "Using Marketing to Serve Society."
