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ZSB Home » Department / Faculty » Faculty Profiles » Jean J. Boddewyn

Jean J. Boddewyn

Emeritus Professor of International Business

Emeritus Professor of International Business

(212) 564-3490


BBA University of Louvain (Belgium)
Commercial Engineering 1951
MBA University of Oregon Business Administration
PhD University of Washington Business Administration 1964

Areas of Expertise:

Reciprocity as a Mode of Entry, Business Political Behavior, International Business-Government Relations, International Public Affairs, Regulation and Self-Regulation of Advertising Around the World, Nonmarket Strategies, Internalization of Societal Institutions and Collective Goods by MNEs in Emerging Markets.

Selected Publications:

"Using Organization Structure to Buffer Political Ties in Emerging Markets:  A Case Study," Organization Studies, 33(1), 2012: 71-95—with Marleen Dieleman (first author).

"Global Strategy and the Collaboration of MNEs, NGOs and Governments for the Provisioning of Collective Goods in Emerging Markets," Global Strategy Journal, 1(3-4), November, 2011: 345-361 – with Jonathan Doh.

"Beyond 'The Evolving Discipline of Public Affairs'," Journal of Public Affairs, 12(1) 2012: 98-104.

"The Control of 'Sex in Advertising' in France", Journal of Public Policy & Marketing, 30(2), Fall 2011: 220-225 – with Esther Loubradou.

"Introduction to Festschrift in Honor of Jean J. Boddewyn," International Studies of Management & Organization, 40(4), Winter 2010-11: 4-9.

"International-Business Research: Beyond Déjà Vu," Management International Review, July 1999, 39(2)(Special Issue): 161-184 – with Gopal Iyer.

"The Internationalization of the Public-Affairs Function in U.S. Multinational Enterprises," Business & Society, 46(2), 2007: 136-173.

"The Meanings of 'International Management'," Management International Review, 42 (2), 2004, 195-212 – with B.Toyne and Z.L. Martinez.

"Understanding and Advancing the Concept of 'Nonmarket'," Business & Society, 42 (3), 2003, 297-327.

"The Control of Advertising." In International Encyclopedia of the Social and Behavioral Sciences. Elsevier, 2002.

"American Marketing in the European Union: Standardization's Uneven Progress 1973-1993" (with R. Grosse). European Journal of Marketing, 29 (12), 1995.

"International-Business Political Behavior: New Theoretical Dimensions," Academy of Management Review, 19 (1), 1994: 119-143 – with Thomas Brewer.

"Political Aspects of MNE Theory," Journal of International Business Studies, 18(3), 1988: 341-363.

"Service Multinationals: Conceptualization, Measurement and Theory," Journal of International Business Studies, 16(3), 1986 – with M. Halbrich and A.C. Perry.

"Advertising Self-regulation: Private Government and Agent of Public Policy," Journal of Public Policy and Marketing, Spring, 1985: 129-141

Global Perspectives on Advertising Self-Regulation. Quorum Books, 1992.

Academic Activities:

Founder and Editor, International Studies of Management and Organization, 1971-2006

Briefings of U.S. personnel posted in Western Europe.

Reviewer for eleven academic journals.

Professional Activities:

Consulting on the regulation of advertising for pharmaceutical and tobacco companies as well as for U.S. Congressional Committees and the World Health Organization.

Awards, Honors, etc.:

Fulbright Scholar (1951-1952).

Former President of the Academy of International Business (1992-1994) and Past Dean of the AIB Fellows (2005-2008).

Fellow of the Academy of International Business (1980), the Academy of Management (1974) and the International Academy of Management (1982).

Baruch College President's Award for Excellence in Research (1994).

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