Baruch College Zicklin School of Business logo Zicklin Logo
Personal tools
ZSB Home » Department / Faculty » Faculty Profiles » Jean J. Boddewyn

Jean J. Boddewyn

Emeritus Professor of International Business

Emeritus Professor of International Business

(212) 564-3490


BBA University of Louvain (Belgium)
Commercial Engineering 1951
MBA University of Oregon Business Administration
PhD University of Washington Business Administration 1964

Areas of Expertise:

Reciprocity as a Mode of Entry, Business Political Behavior, International Business-Government Relations, International Public Affairs, Regulation and Self-Regulation of Advertising Around the World, Nonmarket Strategies, Internalization of Societal Institutions, and the Provision of Collective Goods by MNEs in Emerging Markets.

Selected Publications:

"Integrating Social and Political Strategies as Forms of Reciprocal Exchange for the Analysis of Corporate Governance Modes," British Journal of Management, forthcoming, Fall 2017 – with Peter Buckley.

"History of the AIB Fellows: The Deanship of Alan Rugman (2011-2014)." In: T.C. Ambos, B. Ambos and J. Birkenshaw (Eds.), Perspectives on Headquarters-Subsidiary Relationships in the Contemporary MNC. Volume 17 of the Research in Global Strategic Management Series. Bingley, UK: Emerald Goup, 2016: 331-368

"A Manifesto for the Widening of Internalization Theory, Being in Reply to Hillemann and Verbeke," The Multinational Business Review, 2016, 24(1): 2-7 – with Peter Buckley as first author.

"International Business-Government Relations Research 1945-2015: Concepts, Typologies, Theories and Methodologies," Journal of World Business, 51(1), 2016: 10-22.

"The Internalization of Societal Failures by Multinational Enterprises," Multinational Business Review, 23(3), 2015: 170-187 – with Peter J. Buckley as first author.

"Legal System Contingencies as Determinants of WOFS Political Tie Intensity," Journal of World Business, 50, 2015: 342-356 – with George White and R. M. N. Galang, and Jean Boddewyn as second author.

"Using Organization Structure to Buffer Political Ties in Emerging Markets:  A Case Study," Organization Studies, 33(1), 2012: 71-95 – with Marleen Dieleman as first author.

"Global Strategy and the Collaboration of MNEs, NGOs and Governments for the Provisioning of Collective Goods in Emerging Markets," Global Strategy Journal, 1(3-4), November, 2011: 345-361 – with Jonathan Doh as second author.

"The Control of ‘Sex in Advertising’ in France", Journal of Public Policy & Marketing, 30(2), Fall 2011: 220-225 – with Esther Loubradou as second author.

"Introduction to Festschrift in Honor of Jean J. Boddewyn," International Studies of Management & Organization, 40(4), Winter 2010-11: 4-9.

"International-Business Research: Beyond Déjà Vu," Management International Review, July 1999, 39(2)(Special Issue): 161-184 – with Gopal Iyer as second author.

"The Internationalization of the Public-Affairs Function in U.S. Multinational Enterprises," Business & Society, 46(2), 2007: 136-173.

"Understanding and Advancing the Concept of 'Nonmarket'," Business & Society, 42 (3), 2003, 297-327.

"The Control of Advertising." In International Encyclopedia of the Social and Behavioral Sciences. Elsevier, 2002.

"American Marketing in the European Union: Standardization's Uneven Progress 1973-1993". European Journal of Marketing, 29 (12), 1995 – with Robert Grosse as second author.

"International-Business Political Behavior: New Theoretical Dimensions," Academy of Management Review, 19 (1), 1994: 119-143 – with Thomas Brewer.

"Political Aspects of MNE Theory," Journal of International Business Studies, 18(3), 1988: 341-363.

"Service Multinationals: Conceptualization, Measurement and Theory," Journal of International Business Studies, 16(3), 1986 – with M. Halbrich and A.C. Perry.

"Advertising Self-regulation: Private Government and Agent of Public Policy," Journal of Public Policy and Marketing, Spring, 1985: 129-141

Global Perspectives on Advertising Self-Regulation. Quorum Books, 1992.

Academic Activities:

Founder and Editor, International Studies of Management & Organization, 1971-2006

Briefings of U.S. personnel posted in Western Europe.

Reviewer for eleven academic journals.

Professional Activities:

Consulting on the regulation of advertising for pharmaceutical and tobacco companies as well as for U.S. Congressional Committees and the World Health Organization.

Awards, Honors, etc.:

Fulbright Scholar (1951-1952).

Former President of the Academy of International Business (1992-1994) and Past Dean of the AIB Fellows (2005-2008).

Fellow of the Academy of International Business (1980), the Academy of Management (1974) and the International Academy of Management (1982).

Baruch College President's Award for Excellence in Research (1994).

cuny Logo cuny Logo
Baruch College/CUNY | Zicklin School Of Business | 646-312-1000 | Copyright © 2014
One Bernard Baruch Way, New York, NY 10010 ( 55 Lexington Avenue at East 24th Street, NYC )

FAQ | News | Events Listing | About This Website | Text Only