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Jean J. Boddewyn
Professor of International Business
(646) 312-3285
Jean_Boddewyn@baruch.cuny.edu
Education:
BS University of Louvain Commercial Engineering 1951 MBA University of Oregon
1952 PhD University of Washington Business Administration 1964
Areas of Expertise:
Business Political Behavior, International Public Affairs, Regulation and Self-Regulation of Advertising, Nonmarket Strategies, Competitive Dynamics.
Selected Publications:
"The Meanings of ‘International Management’," Management International Review, 42 (2), 2004, 195-212 – with B.Toyne and Z.L. Martinez.
“Understanding and Advancing the Concept of ‘Nonmarket’," Business & Society, 42 (3), 2003, 297-327.
"The Control of Advertising." In International Encyclopedia of the Social and Behavioral Sciences. Elsevier, 2002.
"International-Business Research: Beyond Dj Vu" (with G. Iyer). Management International Review, July 1999.
"American Marketing in the European Union: Standardization's Uneven Progress 1973-1993" (with R. Grosse). European Journal of Marketing, 29 (12), 1995.
"International-Business Political Behavior: New Theoretical Dimensions" (with T. Brewer). Academy of Management Review, 19 (1), 1994.
Global Perspectives on Advertising Self-Regulation. Quorum Books, 1992.
Academic Activities:
Briefings of U.S. personnel posted in Western Europe.Reviewer for eight academic journals.
Editor, International Studies of Management and Organization, 1971-present.
Professional Activities:
Consulting on the regulation of advertising for pharmaceutical and tobacco companies as well as for U.S. Congressional committees and the World Health Organization.
Awards, Honors, etc.:
Fulbright Scholar Fellow of the Academy of International Business, the Academy of of Management and the International Academy of Management.
Baruch College President's Award for Excellence in Research (1994)