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Jean J. Boddewyn

Professor of International Business

(646) 312-3285
 Jean_Boddewyn@baruch.cuny.edu

Education:

BSUniversity of LouvainCommercial Engineering1951
MBAUniversity of Oregon
1952
PhDUniversity of WashingtonBusiness Administration1964

Areas of Expertise:

Business Political Behavior, International Public Affairs, Regulation and Self-Regulation of Advertising, Nonmarket Strategies, Competitive Dynamics.

Selected Publications:

"The Meanings of ‘International Management’," Management International Review, 42 (2), 2004, 195-212 – with B.Toyne and Z.L. Martinez.

“Understanding and Advancing the Concept of ‘Nonmarket’," Business & Society, 42 (3), 2003, 297-327.

"The Control of Advertising." In International Encyclopedia of the Social and Behavioral Sciences. Elsevier, 2002.

"International-Business Research: Beyond Dj Vu" (with G. Iyer). Management International Review, July 1999.

"American Marketing in the European Union: Standardization's Uneven Progress 1973-1993" (with R. Grosse). European Journal of Marketing, 29 (12), 1995.

"International-Business Political Behavior: New Theoretical Dimensions" (with T. Brewer). Academy of Management Review, 19 (1), 1994.

Global Perspectives on Advertising Self-Regulation. Quorum Books, 1992.

Academic Activities:

Briefings of U.S. personnel posted in Western Europe.

Reviewer for eight academic journals.

Editor, International Studies of Management and Organization, 1971-present.

Professional Activities:

Consulting on the regulation of advertising for pharmaceutical and tobacco companies as well as for U.S. Congressional committees and the World Health Organization.

Awards, Honors, etc.:

Fulbright Scholar Fellow of the Academy of International Business, the Academy of of Management and the International Academy of Management.

Baruch College President's Award for Excellence in Research (1994)

 

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