Jean J. Boddewyn
Emeritus Professor of International Business
(212) 564-3490
Jean.Boddewyn@baruch.cuny.edu
Education:
BBA University of Louvain (Belgium) Commercial Engineering 1951 MBA University of Oregon Business Administration 1952 PhD University of Washington Business Administration 1964
Areas of Expertise:
Reciprocity as a Mode of Entry, Business Political Behavior, International Business-Government Relations, International Public Affairs, Regulation and Self-Regulation of Advertising Around the World, Nonmarket Strategies, Internalization of Societal Institutions and Collective Goods by MNEs in Emerging Markets.
Selected Publications:
"Using Organization Structure to Buffer Political Ties in Emerging Markets: A Case Study," Organization Studies, 33(1), 2012: 71-95—with Marleen Dieleman (first author).
"Global Strategy and the Collaboration of MNEs, NGOs and Governments for the Provisioning of Collective Goods in Emerging Markets," Global Strategy Journal, 1(3-4), November, 2011: 345-361 – with Jonathan Doh.
"Beyond 'The Evolving Discipline of Public Affairs'," Journal of Public Affairs, 12(1) 2012: 98-104.
"The Control of 'Sex in Advertising' in France", Journal of Public Policy & Marketing, 30(2), Fall 2011: 220-225 – with Esther Loubradou.
"Introduction to Festschrift in Honor of Jean J. Boddewyn," International Studies of Management & Organization, 40(4), Winter 2010-11: 4-9.
"International-Business Research: Beyond Déjà Vu," Management International Review, July 1999, 39(2)(Special Issue): 161-184 – with Gopal Iyer.
"The Internationalization of the Public-Affairs Function in U.S. Multinational Enterprises," Business & Society, 46(2), 2007: 136-173.
"The Meanings of 'International Management'," Management International Review, 42 (2), 2004, 195-212 – with B.Toyne and Z.L. Martinez.
"Understanding and Advancing the Concept of 'Nonmarket'," Business & Society, 42 (3), 2003, 297-327.
"The Control of Advertising." In International Encyclopedia of the Social and Behavioral Sciences. Elsevier, 2002.
"American Marketing in the European Union: Standardization's Uneven Progress 1973-1993" (with R. Grosse). European Journal of Marketing, 29 (12), 1995.
"International-Business Political Behavior: New Theoretical Dimensions," Academy of Management Review, 19 (1), 1994: 119-143 – with Thomas Brewer.
"Political Aspects of MNE Theory," Journal of International Business Studies, 18(3), 1988: 341-363.
"Service Multinationals: Conceptualization, Measurement and Theory," Journal of International Business Studies, 16(3), 1986 – with M. Halbrich and A.C. Perry.
"Advertising Self-regulation: Private Government and Agent of Public Policy," Journal of Public Policy and Marketing, Spring, 1985: 129-141
Global Perspectives on Advertising Self-Regulation. Quorum Books, 1992.
Academic Activities:
Founder and Editor, International Studies of Management and Organization, 1971-2006
Briefings of U.S. personnel posted in Western Europe.
Reviewer for eleven academic journals.
Professional Activities:
Consulting on the regulation of advertising for pharmaceutical and tobacco companies as well as for U.S. Congressional Committees and the World Health Organization.
Awards, Honors, etc.:
Fulbright Scholar (1951-1952).
Former President of the Academy of International Business (1992-1994) and Past Dean of the AIB Fellows (2005-2008).
Fellow of the Academy of International Business (1980), the Academy of Management (1974) and the International Academy of Management (1982).
Baruch College President's Award for Excellence in Research (1994).
