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Barry Nathan Rosen

Associate Professor of Marketing

Associate Professor of Marketing



BS SUNY College of Environmental Science and Forestry Forest Resources Management 1974
MS SUNY College of Environmental Science and Forestry International Forestry Economics 1975
MBA Syracuse University International Business 1976
PhD SUNY at Buffalo Marketing 1985


Areas of Expertise:

International Marketing, Forest Products Marketing, Marketing of New Products and Technologies, Social Marketing, Comparative Marketing, Entrepreneurship


Selected Publications:

"The Standard Setter's Dilemma: Standards and Strategies for New Technology Strategy in a Dynamic Environment." Industrial Marketing Management, 23: 181-90, 1994.

"Social Issues and Socially Responsible Investment Behavior: A Preliminary Empirical Investigation" (with Dennis Sandler and David Shani). Journal of Consumer Affairs, Winter 1991, pp. 221-34.

"Global Products: When Do They Make Strategic Sense?" Advances in International Marketing, 4: 57-71, 1991.

"U.S. Brands Abroad: An Empirical Study of 'Global Branding'" (with Ernst Louis and Jean J. Boddewyn). International Marketing Review, 6 (1): 7-19, 1989.

"Participation by U.S. Agencies in International Brand Advertising: An Empirical Study" (with Ernst Louis and Jean J. Boddewyn). Journal of Advertising, 17(4): 14-22, 1988.


Professional Activities:

Editorial Board Member, Journal of Business and Industrial Marketing, Journal of Teaching in International Business, International Journal of Technology Management.

Member, American Marketing Association, Academy of International Business, Association for Consumer Research, Society of American Foresters.

Reviewer, International Marketing Review, International Journal of Technology Transfer, Northern Journal of Applied Forestry.


Awards, Honors, etc.:

Travel Grant, Danish Summer Research Institute on EEC Business and Economic Studies, 1991.

Summer Fellowship, Baruch College School of Business and Public Administration, 1983, 1985, 1988.

Research Grant, Provincial Government of Quebec, 1992.

Research Grant, USDA Forest Service, 1990.


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