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Chen-ho Chao (Mike C.H. Chao)
Assistant Professor of Marketing and International Business
chen-ho.chao@baruch.cuny.edu
(646) 312-3285
Education:
PhD Saint Louis University 2006 MBA University of Missouri-Columbia 2001 BBA National Chengchi University (Taipei, Taiwan) 1998
Areas of Expertise:
International diversification of MNEs, Product diversification of MNEs, Country-of-origin effect, International Online Consumer Behavior, Market orientation, Knowledge transfer among cross-national teams, New product development
Selected Publications:
"The Impact of Institutional Distance on the International Diversity- Performance Relationship," (2010), Journal of World Business (with Vikas Kumar)
"Understanding International Web Site Usage: A Cross-National Study of German, Brazilian, and Taiwanese Online Consumers," (2006), International Marketing Review, 23(1), 83-97 (with Nitish Singh, Georg Fassott, and Jonas A. Hoffmann)
"Exploring the Practical Effects of Country of Origin, Animosity, and Price / Quality Issues: Two Case Studies of Taiwan and Acer in China," (2005), Journal of International Marketing, 13(2), 114-150 (with Lyn S. Amine and Mark J. Arnold)
"A Cross-Team Framework of International Knowledge Acquisition on New Product Development Capabilities and New Product Market Performance," (2005), Journal of International Marketing, 13(3), 54-78 (with Janet Y. Murray)
Professional Activities:
Reviewer for the International Marketing Review (one Special Issue)
Reviewer for the Multinational Business Review (some Issues)
Reviewer for several AIB, AMA, AMS, BALAS, and CIMaR conferences
Session chair and discussant for several AIB and AMA conferences
Assistant for the 2005 World Congress of the World Agricultural Forum at St. Louis, MO
Awards, Honors, etc.:
PSC- CUNY Research Award 40 recipient
Best Paper Award winner of 2004 Annual Meeting of the AGB (Association for Global Business), Cancun, Mexico, October 18-21, 2004 (with Lyn S. Amine)
