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James R. Coyle
Assistant Professor of Marketing
James_Coyle@baruch.cuny.edu
http://aux.zicklin.baruch.cuny.edu/home/mkt/coyle/
Education:
BA Rockhurst College English 1986 MA University of Missouri-Columbia Journalism 1994 PhD University of Missouri-Columbia Journalism 1997
Areas of Expertise:
Web Site Interface Design Effects, Consumer Web Site Navigation, Consumer Processing of Internet Content
Selected Publications:
James R. Coyle and Stephen Gould, "Exploring the Clickstream: How Internet Users Navigate Web Sites," Journal of Interactive Advertising,"How Consumers Generate Clickstreams Through Web Sites: An Empirical Investigation of Hypertext, Schema and Mapping Theoretical Explanations." (with Stephen J. Gould). Journal of Interactive Advertising, 2 (2), Spring 2002.
Internet Resources and Services for International Marketing and Advertising. Oryx Press, 2002.
"The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites" (with Esther Thorson). Journal of Advertising, 30 (3): 65-78, Fall 2001.
"Exploring Student Orientations Toward Advertising: A Q-Methodology Approach" (with Robert Meeds and Thomas Weir). Journal of Advertising Education, 5 (1): 34-45, 2001.
"Negative Political Ads and Negative Citizen Orientations Toward Politics" (with Esther Thorson, Ekaterina Ognianova, and Frank Denton). Journal of Current Issues and Research in Advertising, 22: 13-40, Spring 2000.
Academic Activities:
Reviewer, Journal of Advertising.Reviewer, American Academy of Advertising Conference.
Awards, Honors, etc.:
Selected for participation in the Advertising Educational Foundation's Visiting Professor Program, 1998.American Academy of Advertising Doctoral Dissertation Award, 1997.