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Naomi A. Gardberg

Associate Professor of Management

Associate Professor of ManagementNaomi A. Gardberg image



BA Newcomb College, Tulane Univ Political Economy & International Relations 1987
MBA Freeman School of Business, Tulane Univ Management & International Marketing 1989
MPhil Stern School of Business, NYU Management & International Business 1998
PhD Stern School of Business, NYU Management & International Business 2001

Areas of Expertise:

Non-market competition, Intangible assets and firm performance, Global reputation, stigma and competitiveness, Global competition and cooperation

Selected Publications:

Dowling, G., Gardberg, N. (2014). "Measuring Corporate Reputation." In Sustainability Matters 2014: How Sustainability Can Enhance Corporate Reputation. (pp. 64-69). New York, New York: Conference Board.

Gardberg, N., Newburry, W. (2013). "Who Boycotts Whom? Marginalization, Company Knowledge and Strategic Issues." Business and Society, 52, 318-357.

Dowling, G., Gardberg, N. (2012). In M. Barnett and T. Pollock (Ed.), Keeping Score: The Challenges of Measuring Corporate Reputation (vol. Oxford Handbook of Corporate Reputation, pp. 34-68). Oxford: Oxford University Press.

Ponzi, L. J., Fombrun, C. J., & Gardberg, N. A. (2011) "RepTrak Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation." Corporate Reputation Review, 14(1): 15-35.

Newburry, W. & Gardberg, N.A. "Organizational Attractiveness Is in the Eye of the Beholder: The Interaction of Movement Capital with Foreignness," Journal of International Business Studies, 37(5): 666-686, 2006.

Gardberg, N.A. & Fombrun, C.J. "Corporate Citizenship: Creating Intangible Assets across Institutional Environments," Academy of Management Review, 31: 329-346, 2006.

Professional Activities:

Coordinator, PhD Program in Management, Baruch College

Steering Committee, Baruch Healthcare MBA Program

Member, Academy of International Business, Academy of Management, Reputation Institute, and Strategic Management Society

Ad hoc reviewer: Academy of Management ReviewGlobal Strategy Journal, Journal of International BusinessJournal of International Management, Journal of Management Studies,Corporate Reputation Review, Academy of Management Journal and British Journal of Management

Conference Reviewer, Academy of Management – IMD, OMT, SIM Divisions; Academy of International Business, International Association of Business and Society, International Conference on Corporate Reputation, Identity and Competitiveness

Reviewer, Social Sciences and Humanities Research Council of Canada, December 2004; 2006

Reviewer, International Journal of Cross-Cultural Management, Special Issue on Identifying Culture, 2003

Awards, Honors, etc.:

Best Paper, Social Issues Management Division, Academy of Management, Boston, MA 2012.

Best Paper, Gender and Diversity in Organizations Division, Academy of Management, Boston, MA 2012.

Runner-Up, 2012 Dorothy Harlow Best Paper Award, Gender and Diversity in Organization Division, Academy of Management, Boston, MA.

Finalist, CSR on a Shoestring Award for the Baruch Index of Corporate Political Disclosure, PR News CSR Awards, 2012.

Winner, Zicklin School of Business Teaching Excellence Award, 2009.

Best Paper, Social Issues Management Division, Academy of Management, Anaheim, CA, 2008.

PSC-CUNY Research Grant 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2013.

First Runner Up, Haynes Prize, Academy of International Business, Monterey, CA, 2003.

Beta Gamma Sigma National Honors Society, New York University, 2001.

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