Document Actions
Naomi A. Gardberg
Associate Professor of Management
naomi.gardberg@baruch.cuny.edu
Education:
BA Newcomb College, Tulane Univ Political Economy & International Relations 1987 MBA Freeman School of Business, Tulane Univ Management & International Marketing 1989 MPhil Stern School of Business, NYU Management & International Business 1998 PhD Stern School of Business, NYU Management & International Business 2001
Areas of Expertise:
Intangible assets and firm performance, Global reputation and competitiveness, Global competition and cooperation, Organizational learning and MNCs
Selected Publications:
Ponzi, L. J., Fombrun, C. J., & Gardberg, N. A. "RepTrak Pulse: Conceptualizing and Validating a Short-Form Measure of Corporate Reputation." Corporate Reputation Review, 14(1): 15-35, 2011.
Kopelman, R., Gardberg, N.A., & Brandwein, A. “Recognition and Reward to Improve Service: A Field Study in a Public Higher Education Institution.” Journal of Public Personnel Management, 40(2): 133-150, 2011.
Gardberg, N.A. & Newburry, W. “Who Boycotts Whom? Marginalization, Information and Strategic Issues,” Business and Society, in press, 11 pages. doi:10.1177/0007650309352507.
Gardberg, N.A. & Schepers, D. “Mattel’s Misfit Toys,” Dess, G.G., Lumpkin, G.T. & Eisner, A. Strategic Management, Fifth Edition, McGraw-Hill Irwin, 2010, C141-C154.
Schepers, D. & Gardberg, N.A. “Enron: On the Side of Angels,” Dess, G.G., Lumpkin, G.T. & Eisner, A. Strategic Management, Fifth Edition, McGraw-Hill Irwin, 2010, C38-C47.
Gardberg, N.A. “Reputation, Reputazione, Reputatie, Ruf: A Cross-Cultural Qualitative Analysis of Construct and Scale Equivalence.” Corporate Reputation Review, 9(2): 1-23, 2006.Newburry, W. & Gardberg, N.A. “Organizational Attractiveness Is in the Eye of the Beholder: The Interaction of Movement Capital with Foreignness,” Journal of International Business Studies, 37(5): 666-686, 2006.
Gardberg, N.A. & Fombrun, C.J. “Corporate Citizenship: Creating Intangible Assets across Institutional Environments,” Academy of Management Review, 31: 329-346, 2006.
Schepers, D. & Gardberg, N.A. “Enron: On the Side of Angels,” Journal of Behavioral and Applied Management, 5(2): 166-184, 2004.
Fombrun, C.J., Gardberg, N.A. & Sever, J.M. "The Reputation Quotient: A Multi-Stakeholder Measure of Corporate Reputation," Journal of Brand Management. 7(4): 241-255, 2000.
Professional Activities:
Member, Strategic Management Society
Member, Academy of Management
Member, Academy of International Business
Ad hoc reviewer: Academy of Management Review, Journal of International Business, Journal of Management Studies, Corporate Reputation Review, Academy of Management Journal and British Journal of Management
Conference Reviewer, Academy of Management – IMD, OMT, SIM Divisions; Academy of International Business, International Association of Business and Society, International Conference on Corporate Reputation, Identity and Competitiveness
Colloquium Speaker, Corporate and Government Reputations: What Are They and Why Do They Matter? Prudential Business Ethics Centers at Rutgers U., April 2005
Reviewer, Social Sciences and Humanities Research Council of Canada, December 2004; 2006
Reviewer, International Journal of Cross-Cultural Management, Special Issue on Identifying Culture, 2003
Awards, Honors, etc.:
Finalist, CSR on a Shoestring Award for the Baruch Index of Corporate Political Disclosure, PR News CSR Awards, 2012.
Winner, Zicklin School of Business Teaching Excellence Award, 2009
Best Paper, Social Issues Management Division, Academy of Management, Anaheim, CA, 2008
PSC-CUNY Research Grant 2003, 2004, 2005, 2006, 2007, 2008, 2009.
First Runner Up, Haynes Prize, Academy of International Business, Monterey, CA, 2003.
Finalist, Best Paper Award, Academy of International Business, Monterey, CA, 2003.
Nominee, Best Empirical Paper, Academy of International Business-NE Conference, 2002.
Beta Gamma Sigma National Honors Society, New York University, 2001.
Outstanding Reviewer Award, Corporate Reputation Review, 2000.
