Document Actions
Andreas (Andy) F. Grein
Associate Professor of Marketing and International Business
Andreas_Grein@baruch.cuny.edu
http://aux.zicklin.baruch.cuny.edu/grein
Selected Scholarly Works
Education:
BBA University of New Brunswick 1986 MIBS University of South Carolina 1989 Ph.D. New York University 1994
Publications:
"Integration and Responsiveness: Marketing Strategies of Japanese and European Automobile Manufacturers." (with C. Samuel Craig, and Hirokazu Takada) Journal of International Marketing, 9 (2): 19-50,. 2001.
"The Impact of Market Similarity on International Marketing Strategies: The Automobile Industry in Western Europe." Thunderbird International Business Review, 42 (2): 1-20, 2000.
"Global Competition and Capacity Utilization in the Automobile Industry: Effects on America's Big Three Producers." Global Outlook, 11 (1): 33-50, 1999.
"Strategic Responses to Market Globalization Among Advertising Agencies" (with Robert H. Ducoffe). International Journal of Advertising, 17 (3): 301-19, 1998.
"Globally Integrated Marketing Communications" (with Stephen J. Gould). Journal of Marketing Communications, 2 (3): 141-58, 1996.
"Patterns of Convergence and Divergence Among Industrialized Nations: 1960-1988" (with C. Samuel Craig and Susan P. Douglas). Journal of International Business Studies, 23 (4): 773-87, 1992.
Academic Activities:
Director of Graduate Studies 2001-2003
Director Full-Time MBA Program 1999-2001
Lecturer for Zicklin Executive Programs
Lecturer for Baruch College Continuing Studies
Guest Lecturer for Global Team Marketing
Professional Activities:
Reviewer, Journal of International Business Studies.
Reviewer, Journal of International Management.
Book reviewer, Global Focus.
Reviewer, Academy of International Business Conference.
Reviewer, American Marketing Association Conference.
Awards, Honors, etc.:
PSC-CUNY Research Award, 1996-97.
Beta Gamma Sigma Award for Teaching Excellence, Baruch College School of Business, 1996.
New York University Certificate of Excellence in Teaching, 1993.
Social Sciences and Humanities Research Council of Canada Doctoral Fellowship, 1990-93.
