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Hyeong Min Kim
Assistant Professor of Marketing
Hyeong_Min_Kim@baruch.cuny.edu
Education:
BBA Seoul National University 1988 MBA Graduate School of Business, Columbia University 1992 PhD The University of Michigan Business School, Ann Arbor Business Administration (Marketing) 2001
Areas of Expertise:
Behavioral Pricing, Context Effects, Brand and Corporate Image Retailing, Cross-cultural Research
Selected Publications:
Hyeong Min Kim, "Small Print versus Large Print: Consumer Evaluations Of Different Rebate Ad Formats", Advances in Consumer Research, Vol. 29, Provo, UT.Hyeong Min Kim, "When It Hurts to Have Good Image: Context Effects Without a Context," Advances in Consumer Research, Vol. 29, Provo, UT.
Professional Activities:
Member, AMA, ACR
Awards, Honors, etc.:
Phelps Scholarship Award, University of Michigan, 1996-2000.Doctoral Fellowship, Univresity of Michigan, 1996-2000.
Cum Laude, Seoul National University, 1988.