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Thomas Kramer

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Assistant Professor of Marketing and International Business

Thomas_Kramer@baruch.cuny.edu
pdf Selected Scholarly Works

Education:

BBABaruch College, CUNYInternational Marketing1995
MBABaruch College, CUNYInternational Business1998
PhDStanford UniversityMarketing2003

Areas of Expertise:

Consumer Judgment and Decision Making; Customization; Cross-Cultural Consumer Behavior

Selected Publications:

Thomas Kramer and Lauren Block (forthcoming), “Conscious and Non-Conscious Components of Superstitious Beliefs in Judgment and Decision-Making,” Journal of Consumer Research.

Michael Chattalas, Thomas Kramer, and Hirokazu Takada (forthcoming), “The Impact of National Stereotypes on the Country of Origin Effect: A Conceptual Framework and Research Propositions,” International Marketing Review.

Thomas Kramer and Song-Oh Yoon (2007), "Approach-Avoidance Motivation and the Use of Affect as Information," Journal of Consumer Psychology, 17(2), 128-138

Thomas Kramer and Hyeong Min Kim (2007), "Why Coupon Frames Matter: Framing and the Roles of Processing Fluency versus Novelty in Deal Perceptions," Journal of Product and Brand Management, 16(2), 142-147

Thomas Kramer, Suri Spolter, and Maneesh Thakkar (2007), "The Effect of Cultural Orientation on Consumer Responses to Personalization," Marketing Science, 26(2), 246-258.

Thomas Kramer (2007), "The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations," Journal of Marketing Research, 44(2), 224-233.

Hyeong-Min Kim and Thomas Kramer (2006), "The Effect of Novel Discount Presentation on Consumers' Deal Evaluations," Marketing Letters, 17(4), 311-321.

Hyeong-Min Kim and Thomas Kramer (2006), "The Moderating Effects of Need for Cognition and Cognitive Effort on Responses to Multi-Dimensional Prices," Marketing Letters, 17(3), 193-203.

Itamar Simonson, Thomas Kramer, and Maia Young (2004), "Effect Propensity," Organizational Behavior and Human Decision Processes, 95(2), 156-174.

Professional Activities:

Reviewer, Association of Consumer Research Conference

Member, American Marketing Association; Association for Consumer Research; Society for Consumer Psychology

Awards, Honors, etc.:

Recipient, PSC-CUNY Research Award, 2005-2006

Recipient, Faculty Fellowship Publications Program, CUNY, 2005

Recipient, Eugene M. Lang Junior Faculty Research Fellowship, Baruch College, 2004-2005

Recipient, PSC-CUNY Research Award, 2004-2005

AMA Doctoral Consortium Fellow, 2002.

Interdisciplinary Research Grant, Stanford University, 2002

Human Subjects Research Grant, Stanford University, 2002

Interdisciplinary Research Grant, Stanford University, 2001

 

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