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Thomas Kramer
Associate Professor of Marketing and International Business
Thomas_Kramer@baruch.cuny.edu
Selected Scholarly Works
Education:
BBA Baruch College, CUNY International Marketing 1995 MBA Baruch College, CUNY International Business 1998 PhD Stanford University Marketing 2003
Areas of Expertise:
Consumer Judgment and Decision Making; Customization; Cross-Cultural Consumer Behavior
Selected Publications:
Thomas Kramer and Ryall Carroll (forthcoming), “The Effect of Incidental Out-of-Stock Options on Preferences,” Marketing Letters.
Lauren Block and Thomas Kramer (forthcoming), “The Effect of Superstitious Beliefs on Performance Expectations,” Journal of the Academy of Marketing Science.
Thomas Kramer and Lauren Block (2008), “Conscious and Non-Conscious Components of Superstitious Beliefs in Judgment and Decision-Making,” Journal of Consumer Research, 36(4), 783-793.
Michael Chattalas, Thomas Kramer, and Hirokazu Takada (2008), “The Impact of National Stereotypes on the Country of Origin Effect: A Conceptual Framework and Research Propositions,” International Marketing Review, 25(1), 54-74.
Thomas Kramer and Song-Oh Yoon (2007), "Approach-Avoidance Motivation and the Use of Affect as Information," Journal of Consumer Psychology, 17(2), 128-138
Thomas Kramer and Hyeong Min Kim (2007), "Why Coupon Frames Matter: Framing and the Roles of Processing Fluency versus Novelty in Deal Perceptions," Journal of Product and Brand Management, 16(2), 142-147
Thomas Kramer, Suri Spolter, and Maneesh Thakkar (2007), "The Effect of Cultural Orientation on Consumer Responses to Personalization," Marketing Science, 26(2), 246-258.
Thomas Kramer (2007), "The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations," Journal of Marketing Research, 44(2), 224-233.
Hyeong-Min Kim and Thomas Kramer (2006), "The Effect of Novel Discount Presentation on Consumers' Deal Evaluations," Marketing Letters, 17(4), 311-321.
Hyeong-Min Kim and Thomas Kramer (2006), "The Moderating Effects of Need for Cognition and Cognitive Effort on Responses to Multi-Dimensional Prices," Marketing Letters, 17(3), 193-203.
Itamar Simonson, Thomas Kramer, and Maia Young (2004), "Effect Propensity," Organizational Behavior and Human Decision Processes, 95(2), 156-174.
Professional Activities:
Reviewer, Association of Consumer Research Conference
Member, American Marketing Association; Association for Consumer Research; Society for Consumer Psychology
Awards, Honors, etc.:
Recipient, PSC-CUNY Research Award, 2005-2006
Recipient, Faculty Fellowship Publications Program, CUNY, 2005
Recipient, Eugene M. Lang Junior Faculty Research Fellowship, Baruch College, 2004-2005
Recipient, PSC-CUNY Research Award, 2004-2005
AMA Doctoral Consortium Fellow, 2002.
Interdisciplinary Research Grant, Stanford University, 2002
Human Subjects Research Grant, Stanford University, 2002
Interdisciplinary Research Grant, Stanford University, 2001