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Thomas Kramer
Assistant Professor of Marketing and International Business
Thomas_Kramer@baruch.cuny.edu
Selected Scholarly Works
Education:
BBA Baruch College, CUNY International Marketing 1995 MBA Baruch College, CUNY International Business 1998 PhD Stanford University Marketing 2003
Areas of Expertise:
Consumer Judgment and Decision Making; Customization; Cross-Cultural Consumer Behavior
Selected Publications:
Thomas Kramer and Lauren Block (forthcoming), “Conscious and Non-Conscious Components of Superstitious Beliefs in Judgment and Decision-Making,” Journal of Consumer Research.
Michael Chattalas, Thomas Kramer, and Hirokazu Takada (forthcoming), “The Impact of National Stereotypes on the Country of Origin Effect: A Conceptual Framework and Research Propositions,” International Marketing Review.
Thomas Kramer and Song-Oh Yoon (2007), "Approach-Avoidance Motivation and the Use of Affect as Information," Journal of Consumer Psychology, 17(2), 128-138
Thomas Kramer and Hyeong Min Kim (2007), "Why Coupon Frames Matter: Framing and the Roles of Processing Fluency versus Novelty in Deal Perceptions," Journal of Product and Brand Management, 16(2), 142-147
Thomas Kramer, Suri Spolter, and Maneesh Thakkar (2007), "The Effect of Cultural Orientation on Consumer Responses to Personalization," Marketing Science, 26(2), 246-258.
Thomas Kramer (2007), "The Effect of Measurement Task Transparency on Preference Construction and Evaluations of Personalized Recommendations," Journal of Marketing Research, 44(2), 224-233.
Hyeong-Min Kim and Thomas Kramer (2006), "The Effect of Novel Discount Presentation on Consumers' Deal Evaluations," Marketing Letters, 17(4), 311-321.
Hyeong-Min Kim and Thomas Kramer (2006), "The Moderating Effects of Need for Cognition and Cognitive Effort on Responses to Multi-Dimensional Prices," Marketing Letters, 17(3), 193-203.
Itamar Simonson, Thomas Kramer, and Maia Young (2004), "Effect Propensity," Organizational Behavior and Human Decision Processes, 95(2), 156-174.
Professional Activities:
Reviewer, Association of Consumer Research Conference
Member, American Marketing Association; Association for Consumer Research; Society for Consumer Psychology
Awards, Honors, etc.:
Recipient, PSC-CUNY Research Award, 2005-2006
Recipient, Faculty Fellowship Publications Program, CUNY, 2005
Recipient, Eugene M. Lang Junior Faculty Research Fellowship, Baruch College, 2004-2005
Recipient, PSC-CUNY Research Award, 2004-2005
AMA Doctoral Consortium Fellow, 2002.
Interdisciplinary Research Grant, Stanford University, 2002
Human Subjects Research Grant, Stanford University, 2002
Interdisciplinary Research Grant, Stanford University, 2001