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Massimiliano Bonacchi
Visiting Associate Professor of Accountancy
646-312-3170
Massimiliano.Bonacchi@baruch.cuny.edu
Education:
BS University of Florence Business Administration 1997 MS University of Florence Business Administration 1997 PhD University of Florence Planning and Control 2002
Areas of Expertise:
Financial Reporting and Disclosure, Financial Accounting, Financial Statement Analysis, Sustainability management, Intangible, Customer Equity.
Selected Publications:
Bonacchi, M, Perego, P. (2011). Measuring Customer Profitability of Subscription-Based Services. In CT Horngren, SM Datar, MV Rajan (Eds.), Cost Accounting, pag. 540. Harlow: Pearson Education.
Bonacchi, M., Perego, P. (2011). Improving Profitability with customer-centric Strategies: The case of a Mobile Content Provider, Strategic Change, Vol 20, p. 253-267.
Bonacchi, M., Perego, P.M. & Ravagli, R. (2011). The Evolution of CSR in Gucci: From Risk Management to Stakeholder Engagement. In P. Kotler, A. Lindgreen, F. Maon & J. Vanhamme (Eds.), A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, Reconciliation. Gower Publishing
"The Lifetime Value Scorecard: from E-Metrics To Internet Customer Value” (with Mascia Ferrari and Massimiliano Pellegrini), in Epstein, M.J. and Manzoni, J.F. (Editors), Studies in Managerial and Financial Accounting, volume 17, ELSEVIER, 2008.
“Dartboards and Clovers as New Tools in Sustainability Planning and Control”, (with Rinaldi L.), in Business Strategy and the Environment, 16:7 2007.
“A Performance Measurement System for Sustainability”, (with Rinaldi L.), in Epstein, M.J. and Manzoni, J.F. (Editors), Studies in Managerial and Financial Accounting, volume 16, ELSEVIER, 2006.
“The Florence Transit Point: A Feasibility Study”, (with Benini F., Mattesini L.), European Transport \ Trasporti Europei, n. 28, 2004.
Academic Activities:
Ad hoc reviewer - Journal of Accounting, Auditing and Finance; Journal of Management and Governance; FARS-AAA 2010.
Member - American Accounting Association (AAA), British Accounting Association (BAA), Centre for Social and Environmental Accounting Research (CSEAR), European Accounting Association (EAA)
Italian Certified Accountant (Italian CPA)
Certified Statutory Auditor
Ad hoc consultant
Awards, Honors, etc.:
Research grant from the Institute of Management Accountants Foundation for Applied Research.
Title of the research proposal: “The Impact of Customer Lifetime Value on Management Accounting Systems.”
