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Sankar Sen
Professor of Marketing
Sankar_Sen@baruch.cuny.edu
Selected Scholarly Works
Education:
BA Brandeis University Biochemistry 1985 MS University of Minnesota Chemical Engineering 1988 PhD The Wharton School, University of Pennsylvania Business Administration 1993
Areas of Expertise:
Consumer Decision Making, Corporate Social Responsibility, Social Marketing
Selected Publications:
Johnson, Eric. J., Colin Camerer, Sankar Sen and Talia Rymon (2002), "Detecting Failures of Backward Induction: Monitoring Information Search in Sequential Bargaining," Journal of Economic Theory, 104 (1), 16-47
Sen, Sankar, Zeynep Gurhan-Canli and Vicki G. Morwitz (2001), "Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts," Journal of Consumer Research, 28(December), 399-417
Sen, Sankar and C. B. Bhattacharya (2001), "Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility," Journal of Marketing Research, 38(2), 225-244
Sen, Sankar (1998), "Knowledge, Information Mode and the Attraction Effect," Journal of Consumer Research, 25(March), 64-77
Sen, Sankar and Johnson, Eric J. (1997), "Mere-Possession Effects without Possession in Consumer Choice," Journal of Consumer Research, 24(March), 105-117
Professional Activities:
Reviewer, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Interactive Marketing, Journal of Marketing Research, Management Science, Marketing Letters
Member, American Marketing Association, Association for Consumer Research
Reviewer, Association of Consumer Research Conference, AMA Marketing Educators' Conference, Society for Consumer Psychology Conference
Awards, Honors, etc.:
PSC-CUNY Research Award Grant