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Sankar Sen

Professor of Marketing

Professor of Marketing Sankar-Sen.jpg

pdf Curriculum Vitae


BA Brandeis University Biochemistry 1985
MS University of Minnesota Chemical Engineering 1988
PhD The Wharton School, University of Pennsylvania Business Administration 1993

Areas of Expertise:

Consumer Decision Making, Corporate Social Responsibility, Social Marketing

Selected Publications:

Bhattacharya, C.B., Sankar Sen and Daniel Korschun (2011), Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, Cambridge University Press.

Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier" Management Science, 57 (9), 1528 –1545.

Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, 38 (1), 151 - 163.

Carvalho, Sergio W., Sankar Sen, Márcio de Oliveira Mota and Renata Carneiro Lima (2010) “Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective,” Journal of Business Ethics, 91, 291 - 310.

Irmak, Caglar, Beth Antonuk and Sankar Sen (2010), “You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences,” Journal of Consumer Research, 37 (October), 443 - 455.

Sen, Sankar and Lauren Block (2009), “’Why My Mother Never Threw Anything Out’: The Effect of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47 - 55.

Wilcox, Keith, Hyeong Min Kim and Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research, 46(2), 247 - 259.

Professional Activities:

Editorial Review Board: Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Corporate Reputation Review

Awards, Honors, etc.:

The Sidney Lirtzman Award (for outstanding achievement in research, teaching and service), Zicklin School of Business, Baruch College/CUNY, 2012

PSC-CUNY Research Award Grant

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