Lawrence and Carol Zicklin Chair in Corporate Integrity and Governance
Professor of Marketing
BA Brandeis University Biochemistry 1985 MS University of Minnesota Chemical Engineering 1988 PhD The Wharton School, University of Pennsylvania Business Administration 1993
Areas of Expertise:
Consumer Decision Making, Corporate Social Responsibility, Social Marketing
Bhattacharya, C.B., Sankar Sen and Daniel Korschun (2011), Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, Cambridge University Press.
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier" Management Science, 57 (9), 1528 –1545.
Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, 38 (1), 151 - 163.
Carvalho, Sergio W., Sankar Sen, Márcio de Oliveira Mota and Renata Carneiro Lima (2010) “Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective,” Journal of Business Ethics, 91, 291 - 310.
Irmak, Caglar, Beth Antonuk and Sankar Sen (2010), “You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences,” Journal of Consumer Research, 37 (October), 443 - 455.
Sen, Sankar and Lauren Block (2009), “’Why My Mother Never Threw Anything Out’: The Effect of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47 - 55.
Wilcox, Keith, Hyeong Min Kim and Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research, 46(2), 247 - 259.
Editorial Review Board: Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Corporate Reputation Review
Awards, Honors, etc.:
The Sidney Lirtzman Award (for outstanding achievement in research, teaching and service), Zicklin School of Business, Baruch College/CUNY, 2012
PSC-CUNY Research Award Grant