Professor of Marketing
BA Brandeis University Biochemistry 1985 MS University of Minnesota Chemical Engineering 1988 PhD The Wharton School, University of Pennsylvania Business Administration 1993
Areas of Expertise:
Consumer Decision Making, Corporate Social Responsibility, Social Marketing
Bhattacharya, C.B., Sankar Sen and Daniel Korschun (2011), Leveraging Corporate Responsibility: The Stakeholder Route to Maximizing Business and Social Value, Cambridge University Press.
Du, Shuili, C.B. Bhattacharya, and Sankar Sen (2011), "Corporate Social Responsibility and Competitive Advantage: Overcoming the Trust Barrier" Management Science, 57 (9), 1528 –1545.
Wilcox, Keith, Thomas Kramer and Sankar Sen (2011), “Indulgence or Self-Control: A Dual Process Model of the Effect of Incidental Pride on Indulgent Choice,” Journal of Consumer Research, 38 (1), 151 - 163.
Carvalho, Sergio W., Sankar Sen, Márcio de Oliveira Mota and Renata Carneiro Lima (2010) “Consumer Reactions to Corporate Social Responsibility: A Brazilian Perspective,” Journal of Business Ethics, 91, 291 - 310.
Irmak, Caglar, Beth Antonuk and Sankar Sen (2010), “You Like What I Like but I Don’t Like What You Like: The Role of Uniqueness Motivations in Product Preferences,” Journal of Consumer Research, 37 (October), 443 - 455.
Sen, Sankar and Lauren Block (2009), “’Why My Mother Never Threw Anything Out’: The Effect of Product Freshness on Consumption,” Journal of Consumer Research, 36 (1), 47 - 55.
Wilcox, Keith, Hyeong Min Kim and Sankar Sen (2009), “Why Do Consumers Buy Counterfeit Luxury Brands?” Journal of Marketing Research, 46(2), 247 - 259.
Editorial Review Board: Journal of Consumer Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Public Policy and Marketing, and Corporate Reputation Review
Awards, Honors, etc.:
The Sidney Lirtzman Award (for outstanding achievement in research, teaching and service), Zicklin School of Business, Baruch College/CUNY, 2012
PSC-CUNY Research Award Grant