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Ana Valenzuela

Associate Professor of Marketing

Ana-Valenzuela

Associate Professor of Marketing

ana.valenzuela@baruch.cuny.edu
pdf Selected Scholarly Works
pdf Curriculum Vitae

Education:

BBA University of Madrid, Autonoma 1993
MBA Georgetown University 1995
Ph.D. University of Madrid, Autonoma 1998
Postdoctoral Studies University of California, Berkeley 2001

Areas of Expertise:

International Marketing Strategy, Cross-Cultural Consumer Behavior, Judgment and Decision Making.

Selected Publications:

Rhonda Hadi and Valenzuela, Ana (2014) “Come Closer: Anthropomorphized Products as Intimate Companions,” Journal of Consumer Psychology, forthcoming in the October issue.

Valenzuela, Ana, Raghubir, Priya and Mitakakis, Chrissy (2013) “Shelf space schemas: Myth or reality?” Journal of Business Research, 66(7), 881-888.

Valenzuela, Ana, Strebel, Judy and Mellers, Barbara (2010) “Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives,” Journal of Consumer Research, 36(5), 792-805.

Valenzuela, Ana, Dhar, Ravi and Zettlemeyer, Florian (2009) “Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice,” Journal of Marketing Research, 46(6), 754-763

Valenzuela, Ana and Raghubir Priya (2009) “Position-based Beliefs: The Center-Stage Effect,” Journal of Consumer Psychology, 19(2), 185-196.

Erdem, Tulin, Swait, Joffre and Valenzuela, Ana (2006) “The Cross-Cultural Aspects of Brands as Signals,” Journal of Marketing, 41(1), 86-100.

Valenzuela, Ana, Srivastava, Joydeep and Lee, Seonsu (2005) “The Role of Cultural Orientation in Bargaining under Incomplete Information:  Differences in Causal Attributions,” Organizational Behavior and Human Decision Processes, 96 (1), 72-88.


Professional Activities:

Editorial Board:

Journal of International Marketing – Fall 2007- present;
International Marketing Review – Fall 2011 – present;
Journal of Consumer Behavior – Spring 2013 – present.

Program Committee Association of Consumer Research North America Conference 2008 and Asian Conference 2009

Reviewer, Journal of Consumer Behavior

Reviewer, Journal of Marketing

Reviewer, Sheth Foundation Dissertation Awards

Reviewer, Marketing Science

Reviewer, Journal of Consumer Psychology

Reviewer, Journal of Retailing

Reviewer, Association of Consumer Research Conference Proceedings

Reviewer, Society of Consumer Psychology Conference Proceedings

Reviewer, Academy of Management Review

Awards, Honors, etc.:

Faculty Fellowship Publications Program, CUNY, Spring 2007.

Advertising Educational Foundation Fellowship, New York, 2006.

Outstanding Teaching Award, San Francisco University, 2001.

Club 6, Haas School of Business, U.C. Berkeley (Teaching honor): January 2000-September 2001.

Dissertation awarded Summa Cum Laude by Unanimity, Universidad of Madrid, Autonoma, Spain, 1998.

Full-tuition Merit Scholarship for postgraduate studies at Georgetown University, Fundacion Ramon Areces, Spain, 1993-1995.

National Merit Prize for Academic Excellence, Spanish Ministry of Education, Spain, 1993.

Price Waterhouse Prize for Academic Excellence. Price Waterhouse, Spain, 1993.

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