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Ana Valenzuela

Associate Professor of Marketing


Associate Professor of Marketing
pdf Selected Scholarly Works
pdf Curriculum Vitae


BBA University of Madrid, Autonoma 1993
MBA Georgetown University 1995
Ph.D. University of Madrid, Autonoma 1998
Postdoctoral Studies University of California, Berkeley 2001

Areas of Expertise:

International Marketing Strategy, Cross-Cultural Consumer Behavior, Judgment and Decision Making.

Selected Publications:

Valenzuela, Ana and Raghubir, Priya (2015) "Are Top-Bottom Inferences Conscious and Left-Right Inferences Automatic? Implications for Shelf Space Positions," Journal of Experimental Psychology: Applied, 21(3), 224-241.

Rhonda Hadi and Valenzuela, Ana (2014) "A meaningful embrace: Contingent effects of embodied cues of affection," Journal of Consumer Psychology, 24(4), 520-532.

Valenzuela, Ana, Raghubir, Priya and Mitakakis, Chrissy (2013) "Shelf space schemas: Myth or reality?" Journal of Business Research, 66(7), 881-888.

Valenzuela, Ana, Mellers, Barbara and Strebel, Judy (2010) "Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives," Journal of Consumer Research, 36(5), 792-805.

Valenzuela, Ana, Dhar, Ravi and Zettlemeyer, Florian (2009) "Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice," Journal of Marketing Research, 46(6), 754-763.

Valenzuela, Ana and Raghubir Priya (2009) "Position-based Beliefs: The Center-Stage Effect," Journal of Consumer Psychology, 19(2), 185-196.

Erdem, Tulin, Swait, Joffre and Valenzuela, Ana (2006) "Brands as Signals: A Cross-Country Validation Study," Journal of Marketing, 41(1), 86-100.

Professional Activities:

Editorial Board:

Journal of International Marketing – Fall 2007- present;
International Marketing Review – Fall 2011 – present;
Journal of Consumer Behavior – Spring 2013 – present.

Program Committee Association of Consumer Research North America Conference 2008 and Asian Conference 2009

Reviewer, Journal of Consumer Behavior

Reviewer, Journal of Marketing

Reviewer, Sheth Foundation Dissertation Awards

Reviewer, Marketing Science

Reviewer, Journal of Consumer Psychology

Reviewer, Journal of Retailing

Reviewer, Association of Consumer Research Conference Proceedings

Reviewer, Society of Consumer Psychology Conference Proceedings

Reviewer, Academy of Management Review

Awards, Honors, etc.:

Faculty Fellowship Publications Program, CUNY, Spring 2007.

Advertising Educational Foundation Fellowship, New York, 2006.

Outstanding Teaching Award, San Francisco University, 2001.

Club 6, Haas School of Business, U.C. Berkeley (Teaching honor): January 2000-September 2001.

Dissertation awarded Summa Cum Laude by Unanimity, Universidad of Madrid, Autonoma, Spain, 1998.

Full-tuition Merit Scholarship for postgraduate studies at Georgetown University, Fundacion Ramon Areces, Spain, 1993-1995.

National Merit Prize for Academic Excellence, Spanish Ministry of Education, Spain, 1993.

Price Waterhouse Prize for Academic Excellence. Price Waterhouse, Spain, 1993.

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