Associate Professor of Marketing
BBA University of Madrid, Autonoma 1993 MBA Georgetown University 1995 Ph.D. University of Madrid, Autonoma 1998 Postdoctoral Studies University of California, Berkeley 2001
Areas of Expertise:
International Marketing Strategy, Cross-Cultural Consumer Behavior, Judgment and Decision Making.
Rhonda Hadi and Valenzuela, Ana (2014) “Come Closer: Anthropomorphized Products as Intimate Companions,” Journal of Consumer Psychology, forthcoming in the October issue.
Valenzuela, Ana, Raghubir, Priya and Mitakakis, Chrissy (2013) “Shelf space schemas: Myth or reality?” Journal of Business Research, 66(7), 881-888.
Valenzuela, Ana, Strebel, Judy and Mellers, Barbara (2010) “Pleasurable Surprises: A Cross-Cultural Study of Consumer Responses to Unexpected Incentives,” Journal of Consumer Research, 36(5), 792-805.
Valenzuela, Ana, Dhar, Ravi and Zettlemeyer, Florian (2009) “Contingent Response to Self-Customization Procedures: Implications for Decision Satisfaction and Choice,” Journal of Marketing Research, 46(6), 754-763
Valenzuela, Ana and Raghubir Priya (2009) “Position-based Beliefs: The Center-Stage Effect,” Journal of Consumer Psychology, 19(2), 185-196.
Erdem, Tulin, Swait, Joffre and Valenzuela, Ana (2006) “The Cross-Cultural Aspects of Brands as Signals,” Journal of Marketing, 41(1), 86-100.
Valenzuela, Ana, Srivastava, Joydeep and Lee, Seonsu (2005) “The Role of Cultural Orientation in Bargaining under Incomplete Information: Differences in Causal Attributions,” Organizational Behavior and Human Decision Processes, 96 (1), 72-88.
Journal of International Marketing – Fall 2007- present;
International Marketing Review – Fall 2011 – present;
Journal of Consumer Behavior – Spring 2013 – present.
Program Committee Association of Consumer Research North America Conference 2008 and Asian Conference 2009
Reviewer, Journal of Consumer Behavior
Reviewer, Journal of Marketing
Reviewer, Sheth Foundation Dissertation Awards
Reviewer, Marketing Science
Reviewer, Journal of Consumer Psychology
Reviewer, Journal of Retailing
Reviewer, Association of Consumer Research Conference Proceedings
Reviewer, Society of Consumer Psychology Conference Proceedings
Reviewer, Academy of Management Review
Awards, Honors, etc.:
Faculty Fellowship Publications Program, CUNY, Spring 2007.
Advertising Educational Foundation Fellowship, New York, 2006.
Outstanding Teaching Award, San Francisco University, 2001.
Club 6, Haas School of Business, U.C. Berkeley (Teaching honor): January 2000-September 2001.
Dissertation awarded Summa Cum Laude by Unanimity, Universidad of Madrid, Autonoma, Spain, 1998.
Full-tuition Merit Scholarship for postgraduate studies at Georgetown University, Fundacion Ramon Areces, Spain, 1993-1995.
National Merit Prize for Academic Excellence, Spanish Ministry of Education, Spain, 1993.
Price Waterhouse Prize for Academic Excellence. Price Waterhouse, Spain, 1993.