Professor Sergio Carvalho

Dr. Carvalho has a multi-cultural perspective on much of his academic scholarship. From his native Brazil, both his academic formation and professional work experience provided an understanding of the functioning of the marketplace.

Dr. Carvalho’s work experience included marketing and financial executive positions and a year in general management as the General Manager of the BMC Bank in Sao Paulo. From academic training in the US, France and Brazil, his perspective was widened to include an experiential understanding of the cultural operators that influence business processes.

Dr. Carvalho has published and presented papers reflecting his research interests in the links between identity and consumer behavior. As a university instructor at both the graduate and undergraduate levels, Dr. Carvalho has taught courses in a range of marketing disciplines, focusing on consumer behavior, consumer research, and business strategy (international and domestic.) He has taught in the US, Taiwan, Hong Kong, Singapore and Brazil. His efforts as an instructor were recognized in Brazil with a “best professor” award in the Graduate School of the University of Fortaleza. In addition, he has been nominated for the 2003 Presidential Excellence Award for Distinguished Teaching and received the 2004 Dean’s Distinguished Teaching Award both at Baruch College.

Dr. Carvalho received his Ph.D. in Business/Marketing from Baruch College/The Graduate School of the City University of New York., his MBA in Finance from Northeastern University, and his BBA from the University of Fortaleza, Brazil. In addition, he completed two Post Graduate Diplomas – in International Business at the Ecole Supérieure de Commerce in France and in Finance at FGV-Fundacao Getulio Vargas in Brazil.

Professor William Ryall Carroll

Ryall has been teaching market research and consumer behavior at Baruch College since 2005 and in the fall of 2008 will join the faculty of St. John’s University in New York City as an Assistant Professor at the Tobin Business School. Ryall earned his MS in Marketing Research from the University of Texas in Arlington, and a BA in Economics from the University of Rochester.  Prior to teaching at Baruch College, Ryall held various marketing positions at NOP Worldwide Marketing Research Company and Ralston Purina Company. Ryall's primary research interests are in the area of Psycholinguists and Sociolinguistics and his work has been published in books and presented at numerous major marketing conferences.

Professor Michael Chen-ho Chao

Mike Chen-ho Chao was born in Keelung, Taiwan in 1976, the son of Sung-Chiao Chao and Yu-Hua Chao. He was awarded a Bachelor of Commerce degree in Business Administration at National ChengChi University, Taipei, Taiwan in 1998, a Master of Business Administration (MBA) degree at the University of Missouri-Columbia in 2001 and a Ph.D. degree in International Business and Marketing at Saint Louis University in 2006.

Mike has taught International Marketing, Introduction to International Business, International Business Analysis, Introduction to Marketing Management, and Marketing Management at both undergraduate and graduate levels at the University of Missouri-St. Louis, Saint Louis University and Baruch College, the City University of New York. He has published articles on the Journal of International Marketing, International Marketing Review, Journal of International Marketing and Marketing Research, Place Branding, Marketing Management Journal, and Journal of Pharmacology and Toxicology and has presented numerous papers at the annual meetings of Academy of International Business, American Marketing Association, Academy of Marketing Science, Academy of Management, Association for Global Business, and International Association of Business Disciplines.

His co-authored paper won one of the Best Paper Awards in the 2004 annual meeting of the Association for Global Business at Cancun, Mexico. In fall of 2006, Mike started serving as an Assistant Professor in the Department of Marketing and International Business at Baruch College, City University of New York (CUNY).

Professor Michael Chattalas

Professor Chattalas has been teaching Marketing at Baruch College as an Adjunct Lecturer and Instructor since 1989. In addition, he is an Assistant Professor (full-time) at Wagner College, a premier liberal arts institution in New York City. In recognition of his outstanding teaching, Prof. Chattalas has received teaching excellence awards from both Baruch College and Wagner College. Prof. Chattalas holds a Master's of Philosophy degree in Marketing and an M.S. degree in Management. He has published numerous academic papers and presented at various conferences on International Marketing topics such as, country-of-origin product evaluation and national stereotypes.

Professor Martha Cook

Prof. Cook is a marketer with experience in launching and marketing consumer packaged goods products in the US. Her experience includes work with European companies, particularly those wishing to market their goods in the American marketplace. Her experience within the marketing discipline includes: advertising, promotion design, trade management, sales, new product development/launch, consumer research, package design and management of media planning and buying.

As the marketing director for a small new product, she was charged with building a marketing function from scratch, which involved expertise from the entire scope of the marketing discipline. She has six years of life/work experience abroad and speaks French, German and Italian. She has a master's degree in international management and is working toward completing her Ph.D. in marketing. She has taught a range of courses at the university (both graduate and undergraduate) level. Her specialties include marketing channels, sales, advertising, promotion, public relations, international business and marketing as well as the usual range of introductory courses. She has taught at the Zicklin School of Business at Baruch in New York City and at Fairfield University in Connecticut. Martha is married to Dr. Warren Hammer and lives in New Canaan, CT.

Professor Michael Etgar

Professor Michael Etgar has received his Ph.D. in Marketing from U.C. Berkeley and his MSc in Economics from the London School of Economics in London. He managed a marketing research consulting firm in Israel and for three years he served as the Head of International Relations Division at the Ministry of Finance in Israel dealing with economic agreements between Israel and diverse countries and with marketing his country to foreign investors.

Professor Etgar has over 30 years of academic, consulting and research experience in marketing. He taught for over 15years in several leading universities in the US among them, NYU, UC Berkeley and SUNY at Bufffalo. He was also invited as a Distinguished Scholar in Residence at the University of Northern Florida. He is currently a faculty member at the Graduate School of Business Administration at the College of Management in Israel.

His main areas of academic interest are management and control of distributive channels, retailing, international marketing strategy and recently, management of marketing relationships and the issue of the impact of cultural differences upon service performance, consumer behavior and retailing experience. He has published about 100 articles in marketing and business journals among them in the Journal of Marketing Research, Journal of Marketing, Journal of Retailing, Journal of Business, Journal of Consumer Research and Journal of Advertising Research. He wrote two books in retailing and is a frequent contributor to economic journals in Israel. He has consulted to the World Bank and the F.A.O., to numerous governments in South America and Africa and he serves as a consultant to several leading Israeli manufacturers, retailers and service providers.

Professor Eileen Fischer

Professor Fischer earned her MBA from the University of Maryland where she was a teaching fellow. She has over 20 years of marketing and strategic planning experience in the consumer goods sector. She began her career at Procter & Gamble in brand management. She then worked for Pharmaceutical firms in consumer medicine categories where she developed category strategies and best practices marketing and advertising programs. Ms. Fischer worked internationally for 10 years; including living in Paris and serving as Vice President of Marketing for Europe.

Ms. Fischer followed her passion for teaching and now devotes nearly full time to teaching both undergraduates and graduate students. In addition to teaching at Baruch, she also teaches at other business schools in New York. Her classes include: Global Marketing, Marketing Management, International Business and Advertising and Media Planning.

Professor Charles Gengler

Professor Gengler is a top expert in research and the application of Means-End theory for marketing strategy decisions. He has written numerous articles on the topic and has consulted to many large corporations, including Motorola, Hilton Hotel Chains, Bank of America, 3M, Coca Cola, Toyota, Dupont, and many others. His work focuses on developing managerially useful research that will guide companies to delivering and communicating better customer value. He received his Ph.D. and Masters in marketing from the University of Texas at Dallas and an undergraduate degree in Computer Science from the University of Illinois.

Professor Bill Heath

Bill Heath is a professor of Marketing at Baruch College, received MBA from New York University and a Marketing Consultant with over 30 years of extensive experience in marketing, advertising, branding and consulting. In his non-academic life he held senior positions in three major worldwide communications networks where he was responsible for strategic and business plan direction, promotional marketing plan development, and overall management of the multi-million dollar accounts of prestige brands from many premier global companies, e.g. Gillette, Procter & Gamble, IBM, AT&T, Unilever, and Toshiba America.

Mr. Heath is also a marketing consultant to corporations and non-profit organizations. His past clients include some of the most prestigious organizations in the United States, and, in some instances, the World, e.g. American Airlines, Easter Seals, Humane Society of the United States, and The American Diabetes Association.

At Baruch, undergraduate and graduate level courses in Marketing Strategy, Consumer Behavior, Advertising and Marketing Communications are among the courses Professor Heath teaches.

Further, Bill teaches these same courses in Baruch’s Executive Masters program in Hong Kong and Taiwan and to Israeli students who visit Baruch during the summers. He also conducts an extensive series of seminars with elite New York City High School students who compete in a “new business” IPO challenge sponsored by Merrill-Lynch and consults with the New York City Board of Education’s Virtual Enterprises International program.

Mr. Heath received his MBA with highest honors from New York University and his BBA from Temple University in his hometown Philadelphia, Pennsylvania.

Professor Caglar Irmak

Professor Irmak received an MBA and a BS in Electrical and Electronics Engineering from Bilkent University, which is the top engineering and business school in Turkey. He worked for different companies such as Hewlett-Packard, Nokia, and Telecom Italia Mobile in charge of developing and marketing new products and services. As an adjunct professor in Marketing Department in Baruch College, he has taught and continues to teaches different courses such as foundations of marketing, advertising and marketing communications, and marketing strategy.

Professor Thomas Kramer

Professor Thomas Kramer received both a BBA and an MBA from Baruch College, before graduating from Stanford University with a PhD in Marketing. Professor Kramer studies consumer decision-making and cross-cultural consumer behavior and has published articles in academic journals on both topics. He teaches both undergraduate and graduate-level courses in Marketing Management and International Marketing since joining the Baruch College faculty in 2003.

Professor Myung-Soo Lee

MYUNG-SOO LEE is Associate Dean for Academic Affairs and Professor of Marketing at the Zicklin School of Business, Baruch College of The City University of New York. He served as a Field Mentor of the Lawrence N. Field Center for Entrepreneurship at Baruch College(1993-2006). He also held teaching position at the State University College at Buffalo (1987-1989).

He holds Ph.D. in Marketing from the State University of New York at Buffalo, an MBA in Marketing from the State University of New York at Albany, and a Bachelor of Business Administration degree from Chung-Ang University (Seoul, Korea).

His teaching centers on Marketing Management, Marketing Strategy, Advertising and Marketing Communications, Consumer Behavior, Introduction to Business, Channels of Distribution, and Multivariate Statistics; while his present research interests deal with consumer information search and choice, program context effect in advertising, forecasting value of purchase intention measures, family business and entrepreneurship issues, and interaction between entrepreneurship and marketing.

His articles have appeared in such journals as Journal of Consumer Research, Journal of Marketing Research, International Journal of Forecasting, International Marketing Review, Family Business Review, Journal of Advertising, Journal of the Academy of Marketing Science and Journal of Economic Psychology.

He has delivered numerous marketing and e-Commerce seminars to such corporate clients as KPMG, Northwestern Mutual Insurance Company, J&S Trading Corporation, ICBO (Interracial Council for Business Opportunity), Chinese-American Business Development Center, and Mid-Manhattan Small Business Development Center at Baruch College.

He is a member of the American Marketing Association, the Association of Consumer Research, and the Institute for Operations Research and the Management Sciences.

Professor David Luna

David Luna’s research on language and information processing in advertising has been published in academic journals like the Journal of Consumer Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Advertising, Psychology and Marketing, and the International Marketing Review. Dr. Luna’s research has also appeared in several edited books, including chapters in Diversity in Advertising (eds. Jerome Williams, Wei-Na Lee, and Curtis Haugtvedt); Online Consumer Psychology: Understanding and Influencing Behavior in the Virtual World (eds. Curtis Haugtvedt, Karen Machleit, and Richard Yalch), and Persuasive Imagery: A Consumer Response Perspective (eds. Linda Scott and Rajeev Batra). His papers appear regularly in the proceedings of national and international conferences, like the Society for Consumer Research and the Association for Consumer Research proceedings.

Professor Peter McAliney

Professor McAliney received his M.B.A. from the Zicklin School of Business. He is President of Chenery and Company, Inc., which specializes in the project management of strategy development, implementation, business process reengineering, change management, and technology integration projects. He has led projects in a variety of industries including financial services, utilities, automotive, manufacturing, entertainment, educational delivery and professional service. Some representative client companies are Liberty Mutual Insurance, Morgan Stanley, Florida Power Group, Reliant Energy Group, General Motors, Alcan, Dupont, Boise Cascade, Industrial Magic & Light, Primedia Communications, Victory Technology, University of Northern California, Navigant Consulting, and Strategic Decisions Group..

He carries the professional designations of Chartered Management Consultant (CMC) and Project Management Professional (PMP). His most recent book, Painless Project Management (Wiley, 2007) addresses project management for both beginning and experienced project managers. His current research focuses on integrating online learning and synchronous conferencing into the communication dimension of project management for global companies.

Professor Lilach Nachum

I hold a BA and MBA from Tel-Aviv University, Israel (both completed with distinction), and PhD from Copenhagen Business School, Denmark. My major professional interests and expertise are in issues related to international business and Multinational Corporations, topics on which I have been teaching, consulting and publishing intensively.

Prior to joining Baruch College in 2002, I was a Senior Research Fellow at Cambridge University, UK, where I led a number of research projects on the activities of foreign firms in London. Earlier, I held a Senior Member position in the Research Division on Foreign Investment and Transnational Corporations of the United Nations in Geneva, Switzerland.

In conjunction with these positions, I have been acting as a consultant to a number of national and international organizations - including UNCTAD (of the United Nations), MIGA (of the World Bank), the European Union, London's Westminster City Council - on issues related to Multinational Corporations and international competitiveness. I have been holding visiting research and teaching positions at universities in Sweden, Switzerland, Israel, and the UK, and have been teaching on Baruch’s Executive Education programs in Taiwan, Singapore and Hong-Kong. I am listed in the Marquis Who’s Who in the World and the Marquis Who’s Who in America.

Professor Hayden Noel

Hayden Noel earned his Ph.D. in Marketing, with a concentration in Consumer Behavior from the University of Florida in Gainesville, Florida in 2002. Professor Noel’s primary research interests include consumer information processing, consumer memory, and the impact of culture on consumer behavior. He has published several articles on these and related topics in academic journals such as the Journal of Consumer Research, the Journal of Consumer Psychology, and Psychology and Marketing. His research has been required reading in doctoral seminars on Consumer Behavior at several doctoral granting institutions including Columbia University in New York City. At present, he teaches Marketing Management in the MBA program at the University of Illinois. In addition, he has taught in Executive MBA programs in Hong Kong, Singapore and Taiwan. Prior to pursuing his Ph.D., Professor Noel worked as an Account Executive for a New York based advertising firm. His other corporate experience includes public relations and banking.

Professor Sankar Sen

Sankar Sen is Associate Professor of Marketing at the Baruch College. He received his Ph.D. in Marketing in 1993 from the Wharton School, University of Pennsylvania. Prior to joining Baruch, he was Associate Professor of Marketing and Washburn Research Fellow at Temple University and, more recently, Associate Professor of Marketing at Boston University. He has taught Consumer Behavior, Marketing Management, Marketing Research and Sales Force Management at both the undergraduate and MBA levels. His research examines the influence of the social and temporal context on consumer decision making, and the individual-specific moderators of such these relationships. He is also interested, more specifically, on consumer reactions to corporate social responsibility. His research has appeared in the Journal of Consumer Research, Journal of Consumer Psychology, Journal of Economic Theory, Journal of Marketing Research and others.

Professor Avichai Shuv-Ami

Dr. Shuv-Ami is a Professor of Marketing and the academic director of the Executives’ Master of Science Program at the City University of New York – Baruch College in Israel. He is also the Chairman of the Marketing Department at the College of Management in Tel Aviv, Israel. He is an advertising and marketing consultant and has over 20 years of experience as an advisor to medium and large firms in Israel, Europe and the US.

Professor Maneesh Thakkar

Prof. Thakkar's research interests are focused on delineating the way consumers perceive and process various sensory oriented stimuli and the effects of these perceptual and cognitive processes on their decisions. Back in India, where he also earned his MBA, Mr. Thakkar was involved in setting up a family run industrial unit and worked for one of the largest Co-operative banks in India. Later on, he had joined a business school affiliated to Gujarat University (India) as a full-time faculty.

Currently, apart form being engaged in his doctoral research work he also teaches at Zicklin School of Business at Baruch College. He believes in participative learning and ‘involvement of the learners in the process of learning’ as such, his classes always remain highly engaging.

Professor Ana Valenzuela

Ana Valenzuela is Assistant Professor at the Zicklin School of Business, Baruch College. Prior to Baruch College, she held positions as Assistant Professor at San Francisco State University and Research Fellow at the Haas School of Business, UC Berkeley. She has a PhD from University of Madrid, Autonoma and an MBA from Georgetown University. Her research papers have been published at Journal of Marketing Research, Journal of Marketing, Organizational Behavior and Human Decision Processes and International Marketing Review among others. She has extensive professional experience working with ACNielsen, PubliEspana, The Advisory Board Company and the International Monetary Fund (IMF).

Professor Keith Wilcox

Keith Wilcox teaches masters and undergraduate classes in Marketing Strategy, Marketing Management and Marketing Research. He holds an MBA from the Haas School of Business, the University of California, Berkeley and a BA from Baruch College. Keith’s research focuses on how emotions and experiences influence consumer decision-making and self-control. Other research interests include investigating how consumers’ social motivations affect their decisions to purchase counterfeit brands. His research will be published in a forthcoming article in the Journal of Marketing Research. Keith He has been awarded the Llewellyn Fellowship, the Valuing Diversity Fellowship and the CUNY Research Grant.

Professor Cliff Wymbs

Cliff Wymbs is an Associate Professor of Marketing and International Business in the Zicklin School of Business, Baruch College, City University of New York. He received his Ph.D. in international business from Rutgers University and an M.B.A. from Columbia University. His research interests and scholarly publications address international business questions that relate to the dynamic business landscape driven by deregulation, network technology and the Internet and those that relate to the role locations (country, State, city) play in the creation of knowledge centers and in attracting foreign direct investment.

Visiting Professor Lawrence Zicklin

Mr. Zicklin received his B.B.A. from Baruch College as a major in accounting and his MBA from Wharton School, University of Pennsylvania. Mr. Zicklin endowed the Zicklin School of Business at Baruch College and helped design and endow the Center for Business Ethics Research at the Wharton School where he continues to be actively involved

Mr. Zicklin started his professional career as institutional sales at Merrill Lynch in 1959. He joined Neuberger Berman as a Partner in 1969 and served this company as the Chairman of its Executive Committee until Neuberger Berman became a public company in 1999, and was Chairman of the Board till 2003. Also, Mr. Zicklin is Director of both BZL BIOLOGICS, since 1997 to the present and LIQUIDNET INC. from 1999 to present.

As an educator, Mr. Zicklin started as an Adjunct professor at Stern School of New York University from 1989 to 1999 and continued as a Clinical professor at Stern School since 1999 to present. He received an excellence in teaching award in 1997 as an Adjunct Professor and a second excellence in teaching award in 2003 as a Clinical Professor. Meanwhile, Mr. Zicklin is Senior Fellow at the Wharton School—University of Pennsylvania.