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Eleonora Curlo
Associate Professor of Marketing
eleonora_curlo@baruch.cuny.edu
Education:
MS California Institute of Technology Social Sciences (Economics) 1987 Ph.D University of Maryland Marketing 1993
Areas of Expertise:
Consumer decision making under uncertainty. Attitudinal responses to advertising. Ethical issues in marketing.
Selected Publications:
"Marketing Strategy, Product Safety, and Ethical Factors in Consumer Choice," Journal of Business Ethics, 21(1): 37-48.
"Product Use Goals and Attitudinal Response to Ads," (with Robert Ducoffe) Journal of Current Issues and Research in Advertising, 20 (1), 19-32.
"Ad Processing and Persuasion: The Role of Brand Identification," (with Robert Chamblee) Psychology and Marketing, 15 (3), 279-299.
"Cognitive Pathology and Moral Choice in Managers," (with Alan Strudler) Business Ethics Quarterly, in press, 7(4), 27-39.
"Causal Inference as a Cognitive Strategy," (with Alan Strudler) Journal of Experimental and Theoretical Artificial Intelligence, 5(1), 57-71.
Academic Activities:
Chair, two doctoral committees.
Doctoral faculty, member.
Doctoral seminars: consumer behavior, research methods. Deputy Chair (1997 - 1998).
Professional Activities:
Reviewer, Business & Society.
Reviewer, Psychology and Marketing.
Awards Honors etc:
PSC-CUNY Grant 1995-97.