Document Actions
J. David Lichtenthal
Professor of Marketing
David_Lichtenthal@baruch.cuny.edu
Selected Scholarly Works
Education:
BA SUNY at Potsdam Economics - cum laude 1975 MBA SUNY at Buffalo Marketing and Management Systems 1977 PhD Pennsylvania State University Business Marketing 1986
Areas of Expertise:
Business-to-Business Marketing Phenomena, Understanding and Influencing Organizational Buying Behavior, Enhancing Industrial Sales Force Effectiveness, Philosophical and Historical Perspectives for Understanding and Implementing the Marketing Concept
Selected Publications:
Lichtenthal, J. David, G. R. Iyer, P.S. Busch and T. Tellefsen (2006), “We Are All Business Marketers Now,” Journal of Business and Industrial Marketing, Special Issue Commemorating the 20th Anniversary of the Journal of Business and Industrial Marketing, 21, 7, 414 - 421.
Lichtenthal, J. David, V. Yadav and N. Donthu (2006), “Outdoor Advertising for Business Markets,” Industrial Marketing Management, 35, 4, 236 - 247.
Lichtenthal, J. David and S. A. Goodwin (2006), “Product Related Attributes for Business Markets: Implications for Selling and Sales Management,” Psychology & Marketing, 23, 3, 225 - 251.
Lichtenthal, J. David (2003), ”Business Buyer Relationship Management Through Seamless Internet Integration,” Journal of Relationship Marketing, Special Issue on Customer Relationship Management in Electronic Markets, 3/4, 69-85.
Lichtenthal, J. David and S. Eliaz (2003), ”Internet Integration in Business Marketing Tactics,” Industrial Marketing Management, 32/1, 2 -13.
Lichtenthal, J. David and T. Tellefsen (2001), ”Toward a Theory of Business Buyer-Seller Similarity,” Journal of Personal Selling and Sales Management, 21, 1, 1 - 14.
Hwang, P.J. and J. David Lichtenthal (2000), “Anatomy of Organizational Crises,” Journal of Crises and Contingency Management, 8, 3 129 - 140.
Lichtenthal, J. David and S. Shani (2000), ”Fostering Client-Agency Relationships: A Business Buyer Behavior Perspective,” Journal of Business Research, 49, 213 – 228.
Lichtenthal, J. David, D.T. Wilson and M. M. Long (1997), “Scientific Contributions to the Field from the Journal of Business-to-Business Marketing,” Journal of Business Research, 35, 3, 211 - 234.
Lichtenthal, J. David and D.T. Wilson (1992), "Becoming Market Oriented,” Journal of Business Research, 24, 3, 191 - 208 (lead article).
Lichtenthal, J. David, Sikri, S. and Folk, K. (1989), "Teleprospecting: An Approach to Qualifying Accounts," Industrial Marketing Management, 18, 1, 9 - 17.
Lichtenthal, J. David (1988), "Group Decision Making in Organizational Buying: A Role Structure Approach,” Advances in Business Marketing, Arch G. Woodside (ed.), JAI Press, Vol. 3, 119 - 157.
Lichtenthal, J. David and Beik, L. L. (1984), "A History of the Definition of Marketing,” Research in Marketing, Jagdish N. Sheth (ed.), JAI Press, Vol. 7, 133 - 163.
Academic Activities:
Editorial Board Member, Journal of Supply Chain Management, 2005-present.
Editorial Board Member, Industrial Marketing Management, 2004-present.
Founding Senior Editor, Foundations (Book) Series in Business Marketing, 2003-present.
Editorial Board Member, Journal of Business Research, 2001-present.
Editorial Board Member, Journal of Personal Selling and Sales Management, 1999-2001.
Editorial Board Member, Journal of Business and Industrial Marketing, 1995-present.
Editor-in-Chief, Journal of Business-to-Business Marketing, 1995-present.
Founding Book Review Editor, Journal of Business-to-Business Marketing, 1991 - 1995
Professional Activities:
Presentation, "Doctoral Study Curriculum Issues", B2B PhD Summer Camp, American Marketing Association (AMA) and Institute for the Study of Business Markets (ISBM) Penn State, San Francisco, July 2005.
Presentation, "The First Ten Years of the Journal of Business-to-Business Marketing", Meet the Editors Session, Academy of Marketing Science, Washington, D.C., May 2003.
Session Chair, "The State of Practice in Business Marketing Research," Business Marketing Faculty Consortium, Northwestern University, Evanston, 2000.
Presented "Meet the Editors: The Journal of Business-to-Business Marketing: The First Five Years," Academy of Marketing Science, Educator's Conference, Coral Gables, 1999.
Session Chair and Presentation, "Meet the Editorial Process: The Decisions Behind The Decisions," Academy of Marketing Science, Educator's Conference, Norfolk, 1998.
Session Chair and Presentation, "How to Win Over Reviewers and Influence Editors," Academy of Marketing Science, Educator's Conference, Coral Gables, 1997.
Session Chair and Presentation, "Toward a Kinder, Gentler Publication Process," American Marketing Association, Summer Educator's Conference, Washington, D.C., 1996.
Awards, Honors, etc.:
Distinguished Teaching, President's Excellence Award, Baruch College, 2004.
Certificate of Appreciation, CUNY Baccalaureate Program, 1996.
Certificate of Excellence, Business-to-Business Marketing Society, Baruch College, 1993.
Doctoral Consortium Fellow, Pennsylvania State University, 1983.
Pearl and Lewis Jacobs Award for Outstanding Achievement in Marketing, SUNY at Buffalo, 1977.
Omicron Delta Epsilon, Honor Society in Economics, SUNY at Potsdam, 1975.